SunRice and Identity win NSW Premier’s award for multicultural communications
AdNews, 6 December 2019 SunRice and Identity, a division of IPG Mediabrands, have won the Business Campaign of the Year at the 2019 NSW Premier's Multicultural Communications Awards. The campaign challenged stereotypes because it didn’t feature the usual cultural...
5 tips for your next Chinese Influencer Event
What we learnt after a recent Chinese influencer drive day event.
A Slice of life in Tokyo, a view from the sushi train…
I saw the video below from a tweet by Drew Coffman. It made me smile. I couldn't take my eyes off it. The slice of life realness and the varied reactions of diners are fascinating. The GoPro image was taken by Vlogger Tkyosam, an American living in Tokyo who captures...
The right balance in multicultural marketing
Since our SunRice campaign launched during Lunar New Year, we've had lots of interest from clients and prospects. They're particularly interested about IDENTITY Communication's view on multicultural talent in creative. I always start with this story..."Box Hill is a...
SunRice brings cultures together in Chinese New Year campaign
The ad, which has been created for Chinese New Year, features a new migrant family hosting their neighbours for dinner. The long silence is broken with the SunRice is brought out.
SunRice recreates modern migration experience in cultural campaign
AdNews, 4 February 2019 SunRice is discarding the usual cultural clichés this Chinese New Year with a new campaign that aims to create a more authentic portrayal of an Asian-Australian family. The campaign depicts a new-migrant experience - hosting their Australian...
SunRice breaks stereotypes with Chinese New Year campaign via Identity Communications
SunRice is celebrating Chinese New Year with a campaign via Identity Communications, Sydney, featuring an Asian-Australian family.
IPG’s Identity Breaks Stereotypes With SunRice Chinese New Year Campaign
Just using red and gold colours or number 8’s in creative to target Chinese consumers doesn’t cut-through anymore.
Eat your way to a good fortune in the Year of the Pig
The team at IDENTITY Communications, Australia's largest multicultural marketing agency, has a few delicious suggestions for a lucky Year of the Pig in 2019. the most important festival across Asia, Lunar New Year is celebrated in China, Hong Kong, Singapore, Taiwan,...
Top 5 Tips for Marketers during Chinese New Year 2019
The Lunar New Year is celebrated by almost 1.5 million people in Australia. IDENTITY Communications, Australia's largest multicultural marketing agency has 5 tips for marketers looking to cash in. The Year of the Pig starts on Tuesday, 5 February 2019. Get ready for a...