NSW Government launches gambling campaign for CALD audiences
Adnews, 15 June 2021 The NSW Government's Office of Responsible Gambling has launched a new campaign, Number that Changed My Life, targeting cultuarally and linguistically diverse (CALD) audiences. The campaign came to life after a program of in-depth research and...
Victorian COVID-19 Hotspots – Top Languages
The Victorian government will implement additional COVID-19 restrictions for 10 hotspot postcodes in Melbourne from 11.59pm tonight. These restrictions wil apply to the following postcodes: 3038: Keilor Downs, Keilor Lodge, Taylors Lakes, Watergardens3021: Albanvale,...
NSW launches wellbeing campaign for Indigenous Australians
Created by Identity Communications, thje campaign includes four pieces of content produced in partnership with NITV.
Indigenous NRL greats share tips for physical and mental wellbeing in NSW Government campaign
Indigenous NRL greats share tips for physical and mental wellbeing in NSW Government campaign.
Leading Chinese paper closes down
Mr Ngo said the number of paid Chinese publications was down to fewer than 35, from almost 90 a decade ago.
Why brands should embrace Lunar New Year.
This Saturday marks an important date for a large portion of consumers in Australia and around the globe. January 25 is the start of the Lunar New Year, the biggest cultural occasion across Asia which is celebrated in China, Macau, Singapore, Thailand, Malaysia, Taiwan, Vietnam, Korea and by their diaspora worldwide.
Lunar New Year 2020. What. Why. How?
It’s the first day of the Lunar Calendar. Commonly known as Lunar New Year, Chinese New Year and Spring Festival. It’s celebrated across Asia and by their diaspora communities around the world.
Don’t try to out-Chinese the Chinese…
Brands need to think more like the rat, and rely less on tired and ineffective stereotypes to reach Asian audiences. Here’s how.
Brands cashing in on Year of the Rat, 2020.
Fashion, cigars, watches and more. IDENTITY Communications previews just some limited edition Year of the Rat goodies.
SunRice and Identity Win NSW Premier’s Award for Multicultural Communications
Campaign Brief, 6 December 2019 SunRice and Identity Communications, the multicultural communications division of IPG Mediabrands, have won the Business Campaign of the Year at the 2019 NSW Premier’s Multicultural Communications Awards presented in Sydney this week....