Leading Chinese paper closes down
Mr Ngo said the number of paid Chinese publications was down to fewer than 35, from almost 90 a decade ago.
Why brands should embrace Lunar New Year.
This Saturday marks an important date for a large portion of consumers in Australia and around the globe. January 25 is the start of the Lunar New Year, the biggest cultural occasion across Asia which is celebrated in China, Macau, Singapore, Thailand, Malaysia, Taiwan, Vietnam, Korea and by their diaspora worldwide.
Lunar New Year 2020. What. Why. How?
It’s the first day of the Lunar Calendar. Commonly known as Lunar New Year, Chinese New Year and Spring Festival. It’s celebrated across Asia and by their diaspora communities around the world.
Don’t try to out-Chinese the Chinese…
Brands need to think more like the rat, and rely less on tired and ineffective stereotypes to reach Asian audiences. Here’s how.
Brands cashing in on Year of the Rat, 2020.
Fashion, cigars, watches and more. IDENTITY Communications previews just some limited edition Year of the Rat goodies.
SunRice and Identity Win NSW Premier’s Award for Multicultural Communications
Campaign Brief, 6 December 2019 SunRice and Identity Communications, the multicultural communications division of IPG Mediabrands, have won the Business Campaign of the Year at the 2019 NSW Premier’s Multicultural Communications Awards presented in Sydney this week....
SunRice and Identity win NSW Premier’s award for multicultural communications
AdNews, 6 December 2019 SunRice and Identity, a division of IPG Mediabrands, have won the Business Campaign of the Year at the 2019 NSW Premier's Multicultural Communications Awards. The campaign challenged stereotypes because it didn’t feature the usual cultural...
5 tips for your next Chinese Influencer Event
What we learnt after a recent Chinese influencer drive day event.
A Slice of life in Tokyo, a view from the sushi train…
I saw the video below from a tweet by Drew Coffman. It made me smile. I couldn't take my eyes off it. The slice of life realness and the varied reactions of diners are fascinating. The GoPro image was taken by Vlogger Tkyosam, an American living in Tokyo who captures...
The right balance in multicultural marketing
Since our SunRice campaign launched during Lunar New Year, we've had lots of interest from clients and prospects. They're particularly interested about IDENTITY Communication's view on multicultural talent in creative. I always start with this story..."Box Hill is a...