Top 10 Countries of Birth in Australia, 2016

The main Australian Census data is scheduled to be released on 27 June. We couldn't wait that long. Here's our prediction... This month the Australian Bureau of Statistics (ABS) released a teaser to last year's Census - the 'typical' Australian at a national and...

Top 10 Languages in Australia, 2016

Ahead of Tuesday's 2016 Census stage one release, Cadreon and IDENTITY Communications have collaborated to predict Australia's total population and the top 10 languages, other than English, spoken in the country. How close will we get to #Census2016 figures? The...

IDENTITY Communications scores TVB Award

IDENTITY multicultural marketing agency starts 2017 in winning style Only a few months after winning two AMMAs, IDENTITY Communications has been recognised with the Outstanding Branding Image Award 2017 by TVB Australia. TVB says "the award is given an agency with new...

Infographic: The Chinese Community in Australia

Infographic: Given the last Census was in 2011, IDENTITY has projected the Chinese speaking population to June 2016.

It seems like every marketer is interested in the Chinese community. That’s probably because, apart from English (naturally), Mandarin is now the most spoken language in Australia (overtaking Italian since the 2011 Census).

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