Go beyond cliches and go places

If this story resonates with you, I think you have a career with Identity Communications - the intelligent multicultural marketing agency. Read on and you'll see what I mean... Over six years ago, way before Gangnam Style, I thought Australia needed an Asian pop music...

Lunar New Year Gifting

Just in time to welcome the Year of the Dog, Brenda Leung, Identity Communications Insights and Production Manager writes about New Year gift giving. Gift giving plays an important role in Asian culture, especially during cultural festivals and special occasions. The...

Cashing in on Chinese New Year

Money talks! How these brands are cashing in on Chinese New Year. Even though the Lunar New Year is celebrated by many communities such as Vietnamese and Korean, the sheer size of the Chinese dollar, or should we say Yuan, means many brands conveniently only...

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