NITV And IPG Mediabrands Announce Unique Indigenous Partnership
Justified criticism about the lack of diversity is good. We think providing positive solutions is better. Rightly, the lack of diversity in the Australian media and advertising industry have been pointed out by organisations and individuals; not enough diversity on...
5 Trends That Will Change Multicultural Marketing In Australia Forever
IDENTITY Communications are predicting the multicultural marketing industry in Australia will change dramatically in 2017. Here's why. We're not talking about terminology and semantics which have changed over time such as NESB (non-English speaking background)...
Sydney’s Best Pho
We work hard and smart at IDENTITY multicultural marketing agency, but there's always time for food! IDENTITY's Thang Ngo writes about the best pho in Sydney for Sydney Morning Herald's Good Food. Sydney loves a food trend. We adore tucking into the must-eat dish,...
Top 10 Countries Of Birth In Australia 2016
The main Australian Census data is scheduled to be released on 27 June. We couldn't wait that long. Here's our prediction... This month the Australian Bureau of Statistics (ABS) released a teaser to last year's Census - the 'typical' Australian at a national and...
Top 10 Languages In Australia 2016
Ahead of Tuesday's 2016 Census stage one release, Cadreon and IDENTITY Communications have collaborated to predict Australia's total population and the top 10 languages, other than English, spoken in the country. How close will we get to #Census2016 figures? The...
Sydney Water Appoints Identity Communications To Help It Connect With Multicultural Audiences
Sydney Water has appointed Identity Communications to its panel of creative, design and multicultural agencies after a competitive tender. The appointment is effective immediately.
IDENTITY Communications Scores TVB Award
IDENTITY multicultural marketing agency starts 2017 in winning style Only a few months after winning two AMMAs, IDENTITY Communications has been recognised with the Outstanding Branding Image Award 2017 by TVB Australia. TVB says "the award is given an agency with new...
Infographic: The Chinese Community In Australia
Infographic: Given the last Census was in 2011, IDENTITY has projected the Chinese speaking population to June 2016.
It seems like every marketer is interested in the Chinese community. That’s probably because, apart from English (naturally), Mandarin is now the most spoken language in Australia (overtaking Italian since the 2011 Census).
Why We Might Be Eating Dumplings For Australia Day In The Future
This year's Australia Day lamb ad from the folks at Meat and Livestock Australia pushed up a lot of people's blood pressure. Some were indignant that it tells us to eat lamb on Australia Day, without mentioning the words "Australia Day", while others objected to the...
Traditional Chinese Vs Simplified Chinese: What’s The Difference?
This is one of the most common questions that clients ask us at IDENTITY Communications. We've put together a quick guide. China is already a major driver of world economic growth. Domestically, it's important too. Around 650,000 people in Australia speak a Chinese...