IDENTITY COMMUNICATIONS

Australia's Largest Diverse Marketing Agency

Top Languages Spoken in Australia

More than 5.5 million people in Australia speak a language other than English at home according to the 2021 Census. This is an increase of almost 800,000 compared to the 2016 Census. The top six languages spoken in Australia are shown below. 

Mandarin

Cantonese

Arabic

Punjabi

Vietnamese

Greek

IDENTITY. Building social cohesion and unlocking the value of Australia's diversity.

IDENTITY WINS 2021 PMCA – Outstanding Campaign of the Year.

A campaign to inform new new migrants about of Tax and Super in Australia wins top awards at PMCA (NSW Premier’s Multicultural Communications Awards). The campaign won the Business Campaign of the Year and impressed the judges so much that they also created a new category, awarding the campaign the Judge’s Choice – Outstanding Campaign of the Year. The Awards were given to ATO, UM and IDENTITY Communications. 

The PMCAs is a national award that recognises best practice in multicultural marketing and media.

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One in three people in Sydney speak a language other than English at home.

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The top 10 languages (other than English) spoken in Sydney account for almost 3 in 5 of the non-English speaking population.

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Seven in 10 residents in the Fairfield local government area speak a language other than English.

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The increase in Punjabi speakers between 2016 and 2021. Punjabi is now the 5th most spoken language other than English in Australia.

Top 10 Local Government Areas ranked by percentage of the population who speak a language other than English at home.

  • Fairfield (NSW) 70% 70%
  • Cumberland (NSW) 66% 66%
  • Strathfield (NSW) 66% 66%
  • Greater Dandenong (VIC) 65% 65%
  • Burwood (NSW) 63% 63%
  • Canterbury-Bankstown (NSW) 59% 59%
  • Brimbank (VIC) 58% 58%
  • Parramatta (NSW) 57% 57%
  • Liverpool (NSW) 54% 54%
  • Georges River (NSW) 53% 53%

Read our Blog

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Mumbrella, 22 July 2022 The Office of Responsible Gambling has rolled out the ‘Number that Changed My Life’ campaign to raise awareness of the signs of gambling-related harm and the support available for culturally and linguistically diverse audiences. “Gambling is an...

Why brands should embrace Lunar New Year.

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AdNews, 4 February 2019 SunRice is discarding the usual cultural clichés this Chinese New Year with a new campaign that aims to create a more authentic portrayal of an Asian-Australian family. The campaign depicts a new-migrant experience - hosting their Australian...

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If this story resonates with you, I think you have a career with Identity Communications - the intelligent multicultural marketing agency. Read on and you'll see what I mean... Over six years ago, way before Gangnam Style, I thought Australia needed an Asian pop music...

Traditional Chinese Vs Simplified Chinese: What’s The Difference?

This is one of the most common questions that clients ask us at IDENTITY Communications. We've put together a quick guide. China is already a major driver of world economic growth. Domestically, it's important too. Around 650,000 people in Australia speak a Chinese...

Top 5 Tips for Marketers during Chinese New Year 2019

The Lunar New Year is celebrated by almost 1.5 million people in Australia. IDENTITY Communications, Australia's largest multicultural marketing agency has 5 tips for marketers looking to cash in. The Year of the Pig starts on Tuesday, 5 February 2019. Get ready for a...