IDENTITY COMMUNICATIONS

Australia's Largest Multicultural Marketing Agency

Top Languages Spoken in Australia

4.9 million people in Australia speak a language other than English at home according to the 2016 Census. This is an increase of 1 million compared to the 2011 Census. The top six languages spoken in Australia are shown below. Search every language spoken in Australia.

Mandarin

Vietnamese

Arabic

Italian

Cantonese

Greek

One in three people in Sydney speak a language other than English at home.

The top 6 languages (other than English) spoken in Sydney account for half of the non-English speaking population.

Seven in 10 residents in the Fairfield local government area speak a language other than English.

The number of Mandarin speakers in Australia increased by 77% between 2011 and 2016.

Top 10 Local Government Areas in NSW ranked by percentage of the population who speak a language other than English at home.

Fairfield 71% 71%
Cumberland 66% 66%
Strathfield 64% 64%
Burwood 64% 64%
Canterbury-Bankstown 60% 60%
Rockdale 56% 56%
Georges River 54% 54%
Parramatta 52% 52%
Liverpool 52% 52%
Ryde 48% 48%

IDENTITY WINS 2016 AMMAS FOR INCLUSIVE LAMB CAMPAIGN

A campaign calling on Australians to come together over lamb was awarded two AMMAs, winning the Communications category as well as scoring the People’s Choice. The Meat and Livestock (MLA) campaign was the collaborative effort between UM, The Monkeys, One Green Bean and IDENTITY.

The AMMAs (Australian Multicultural Marketing Awards) is a national award that recognises best practice in multicultural marketing.

Read our Blog

Top Languages Spoken in NSW

Key multicultural stats for NSW from the 2016 Census. NSW is one of Australia’s most culturally diverse states where one in four (25%) speaks a language other than English at home. In Sydney the figure rises to one in three (36%). This is due to the high concentration...

IDENTITY Scores Two Awards At The 2016 AMMAS: Mumbrella Media Coverage

Meat & Livestock Australia’s diversity work wins at Multicultural Marketing Awards By Simon Canning, Mumbrella, 7 December 2016 Meat and Livestock Australia’s (MLA) controversial spring lamb ad which called on Australians to come together over lamb has won the...

Top 10 Countries Of Birth In Australia 2016

The main Australian Census data is scheduled to be released on 27 June. We couldn't wait that long. Here's our prediction... This month the Australian Bureau of Statistics (ABS) released a teaser to last year's Census - the 'typical' Australian at a national and...

New Year Fun Continues…

Just when you thought the new year fun was over... Well it's not. Some you you might have heard of Songkran in Thailand. If you haven't then you really, really should look at the video below. It's too fun for words. [youtube...

How We Should Be Calling Racism out: Radio 2SER

Should we be calling out racism? Thanks to social media these days, anyone with an opinion has a space to express it. No topic is too taboo, and there's nothing really there to censor what is said online. When people are talking about sensitive topics like racism,...

Top 5 Tips for Marketers during Chinese New Year 2019

The Lunar New Year is celebrated by almost 1.5 million people in Australia. IDENTITY Communications, Australia's largest multicultural marketing agency has 5 tips for marketers looking to cash in. The Year of the Pig starts on Tuesday, 5 February 2019. Get ready for a...

Cracking a $32b Consumer Segment

Sean Zhu, Identity Communication's business analyst shines a spotlight on a potential audience that's worth $32b. If you’re a marketer, I can recommend a group in Australia that is over 626,000 in size and contributes $32 billion to the Australian economy. They’re...

Should SBS Relocate To Parramatta?

“SBS should move to Parramatta. That should be their head office. They could clearly differentiate the organisation and go to the – as we know – absolute centre of Sydney, which is the centre of all sorts of ethnic groups.” With this statement, the chairman of FreeTV,...

How To Engage A Multicultural Audience Through BTL Activities?

Think more than just advertising when you're planning a multicultural marketing campaign, writes Brenda Leung, IDENTITY's Insights Manager. Below The Line (BTL) activities should be part of an integrated communication strategy, complementing Above The Line (ATL)...

A complete list of Lunar New Year Festivals in Sydney 2018

Where are all the Chinese New Year Festivals in Sydney? This year, Chinese New Year, Tet, Lunar New Year falls on Friday, 16 February 2018. While the City of Sydney's "Chinese New Year" celebrations are the biggest - there are plenty of other festivals around town...