IDENTITY COMMUNICATIONS

Australia's Largest Multicultural Marketing Agency

Top Languages Spoken in Australia

4.9 million people in Australia speak a language other than English at home according to the 2016 Census. This is an increase of 1 million compared to the 2011 Census. The top six languages spoken in Australia are shown below. Search every language spoken in Australia.

Mandarin

Vietnamese

Arabic

Italian

Cantonese

Greek

#InsightsNotAnecdotes

Data-driven insights guide our recommendations, not a well told personal story

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One in three people in Sydney speak a language other than English at home.

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The top 6 languages (other than English) spoken in Sydney account for half of the non-English speaking population.

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Seven in 10 residents in the Fairfield local government area speak a language other than English.

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The number of Mandarin speakers in Australia increased by 77% between 2011 and 2016.

Top 10 Local Government Areas in NSW ranked by percentage of the population who speak a language other than English at home.

  • Fairfield 71% 71%
  • Cumberland 66% 66%
  • Strathfield 64% 64%
  • Burwood 64% 64%
  • Canterbury-Bankstown 60% 60%
  • Rockdale 56% 56%
  • Georges River 54% 54%
  • Parramatta 52% 52%
  • Liverpool 52% 52%
  • Ryde 48% 48%

IDENTITY WINS 2016 AMMAS FOR INCLUSIVE LAMB CAMPAIGN

A campaign calling on Australians to come together over lamb was awarded two AMMAs, winning the Communications category as well as scoring the People’s Choice. The Meat and Livestock (MLA) campaign was the collaborative effort between UM, The Monkeys, One Green Bean and IDENTITY.

The AMMAs (Australian Multicultural Marketing Awards) is a national award that recognises best practice in multicultural marketing.

Read our Blog

NITV And IPG Mediabrands Announce Unique Indigenous Partnership

Justified criticism about the lack of diversity is good. We think providing positive solutions is better.  Rightly, the lack of diversity in the Australian media and advertising industry have been pointed out by organisations and individuals; not enough diversity on...

Bennelong By-Election and the “Chinese vote”

China has exploded as a by-election issue in Bennelong. How much will it affect Saturday's result? IDENTITY Communications reckons it's more nuanced than the current commentary. The Liberal Party could suffer in Bennelong as a result of the Turnbull government’s...

SunRice breaks stereotypes with Chinese New Year campaign via Identity Communications

Campaign Brief, 4 February 2019 SunRice is celebrating Chinese New Year with a campaign via Identity Communications, Sydney, featuring an Asian-Australian family.   SunRice is launching a national campaign depicting a new-migrant experience - hosting their Australian...

A Corporate Cultural And Food Experience

You can rack up big bucks on corporate entertainment, or stand out from the crowd and give them an rich and interesting cultural experience. IDENTITY Communications, the intelligent multicultural marketing agency has a suggestion... Last year a PwC report found report...

5 Trends That Will Change Multicultural Marketing In Australia Forever

IDENTITY Communications are predicting the multicultural marketing industry in Australia will change dramatically in 2017.  Here's why. We're not talking about terminology and semantics which have changed over time such as NESB (non-English speaking background)...

IPG’s Identity Breaks Stereotypes With SunRice Chinese New Year Campaign

B&T Magazine, 4 February 2019 One of Australia’s most successful food companies, SunRice, is discarding the usual cultural clichés this Chinese New Year for a more authentic portrayal of an Asian-Australian family. SunRice is launching a national campaign...

New Year Fun Continues…

Just when you thought the new year fun was over... Well it's not. Some you you might have heard of Songkran in Thailand. If you haven't then you really, really should look at the video below. It's too fun for words. What's Songkran? Songkran is a three day festival...

The right balance in multicultural marketing

Since our SunRice campaign launched during Lunar New Year, we've had lots of interest from clients and prospects. They're particularly interested about IDENTITY Communication's view on multicultural talent in creative. I always start with this story..."Box Hill is a...

Eat your way to a good fortune in the Year of the Pig

The team at IDENTITY Communications, Australia's largest multicultural marketing agency, has a few delicious suggestions for a lucky Year of the Pig in 2019. the most important festival across Asia, Lunar New Year is celebrated in China, Hong Kong, Singapore, Taiwan,...

Sydney’s Best Pho

We work hard and smart at IDENTITY multicultural marketing agency, but there's always time for food! IDENTITY's Thang Ngo writes about the best pho in Sydney for Sydney Morning Herald's Good Food. Sydney loves a food trend. We adore tucking into the must-eat dish,...