IDENTITY COMMUNICATIONS

Australia's Largest Diverse Marketing Agency

Top Languages Spoken in Australia

More than 5.5 million people in Australia speak a language other than English at home according to the 2021 Census. This is an increase of almost 800,000 compared to the 2016 Census. The top six languages spoken in Australia are shown below. 

Mandarin

Cantonese

Arabic

Punjabi

Vietnamese

Greek

IDENTITY. Building social cohesion and unlocking the value of Australia's diversity.

IDENTITY WINS 2021 PMCA – Outstanding Campaign of the Year.

A campaign to inform new new migrants about of Tax and Super in Australia wins top awards at PMCA (NSW Premier’s Multicultural Communications Awards). The campaign won the Business Campaign of the Year and impressed the judges so much that they also created a new category, awarding the campaign the Judge’s Choice – Outstanding Campaign of the Year. The Awards were given to ATO, UM and IDENTITY Communications. 

The PMCAs is a national award that recognises best practice in multicultural marketing and media.

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One in three people in Sydney speak a language other than English at home.

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The top 10 languages (other than English) spoken in Sydney account for almost 3 in 5 of the non-English speaking population.

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Seven in 10 residents in the Fairfield local government area speak a language other than English.

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The increase in Punjabi speakers between 2016 and 2021. Punjabi is now the 5th most spoken language other than English in Australia.

Top 10 Local Government Areas ranked by percentage of the population who speak a language other than English at home.

  • Fairfield (NSW) 70% 70%
  • Cumberland (NSW) 66% 66%
  • Strathfield (NSW) 66% 66%
  • Greater Dandenong (VIC) 65% 65%
  • Burwood (NSW) 63% 63%
  • Canterbury-Bankstown (NSW) 59% 59%
  • Brimbank (VIC) 58% 58%
  • Parramatta (NSW) 57% 57%
  • Liverpool (NSW) 54% 54%
  • Georges River (NSW) 53% 53%

Read our Blog

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SunRice and Identity win NSW Premier’s award for multicultural communications

AdNews, 6 December 2019 SunRice and Identity, a division of IPG Mediabrands, have won the Business Campaign of the Year at the 2019 NSW Premier's Multicultural Communications Awards. The campaign challenged stereotypes because it didn’t feature the usual cultural...

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The team at IDENTITY Communications, Australia's largest multicultural marketing agency, has a few delicious suggestions for a lucky Year of the Pig in 2019. the most important festival across Asia, Lunar New Year is celebrated in China, Hong Kong, Singapore, Taiwan,...

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What creative should I use for my multicultural campaign? The answer is easy, and not easy. Identity Communications, the intelligent multicultural agency, has some food for thought... When it comes to a multicultural marketing campaign, marketers and their agencies...

Top Languages Spoken in NSW

Key multicultural stats for NSW from the 2016 Census. NSW is one of Australia’s most culturally diverse states where one in four (25%) speaks a language other than English at home. In Sydney the figure rises to one in three (36%). This is due to the high concentration...

COVID Commentary – Thang Ngo, Identity Communications

AdNews, 1 September 2021 Industry figures are leading the way in getting vaccinated against COVID-19, many of them announcing the occasion of double vax via social media. AdNews asked them about their motivation and experiences. Thang Ngo, MD, Identity Communications:...