IDENTITY COMMUNICATIONS

The Intelligent Multicultural Marketing Agency

Top Languages Spoken in Australia

4.9 million people in Australia speak a language other than English at home according to the 2016 Census. This is an increase of 1 million compared to the 2011 Census. The top six languages spoken in Australia are shown below. Search every language spoken in Australia.

Mandarin

Vietnamese

Arabic

Italian

Cantonese

Greek

%

One in three people in Sydney speak a language other than English at home.

%

The top 6 languages (other than English) spoken in Sydney account for half of the non-English speaking population.

%

Seven in 10 residents in the Fairfield local government area speak a language other than English.

%

The number of Mandarin speakers in Australia increased by 77% between 2011 and 2016.

Top 10 Local Government Areas in NSW ranked by percentage of the population who speak a language other than English at home.

  • Fairfield 71%
  • Cumberland 66%
  • Strathfield 64%
  • Burwood 64%
  • Canterbury-Bankstown 60%
  • Rockdale 56%
  • Georges River 54%
  • Parramatta 52%
  • Liverpool 52%
  • Ryde 48%

IDENTITY WINS 2016 AMMAS FOR INCLUSIVE LAMB CAMPAIGN

A campaign calling on Australians to come together over lamb was awarded two AMMAs, winning the Communications category as well as scoring the People’s Choice. The Meat and Livestock (MLA) campaign was the collaborative effort between UM, The Monkeys, One Green Bean and IDENTITY.

The AMMAs (Australian Multicultural Marketing Awards) is a national award that recognises best practice in multicultural marketing.

Read our Blog

A complete list of Lunar New Year Festivals in Sydney 2018

Where are all the Chinese New Year Festivals in Sydney? This year, Chinese New Year, Tet, Lunar New Year falls on Friday, 16 February 2018.  While the City of Sydney's "Chinese New Year" celebrations are the biggest - there are plenty of other festivals around town...

Bennelong By-Election and the “Chinese vote”

China has exploded as a by-election issue in Bennelong. How much will it affect Saturday's result? IDENTITY Communications reckons it's more nuanced than the current commentary. The Liberal Party could suffer in Bennelong as a result of the Turnbull government’s...

Sydney Water Appoints Identity Communications To Help It Connect With Multicultural Audiences

Campaign Brief, 8 March 2017 Sydney Water has appointed Identity Communications to its panel of creative, design and multicultural agencies after a competitive tender. The appointment is effective immediately. Sydney Water is Australia's largest water and wastewater...

Top 10 Countries Of Birth In Australia 2016

The main Australian Census data is scheduled to be released on 27 June. We couldn't wait that long. Here's our prediction... This month the Australian Bureau of Statistics (ABS) released a teaser to last year's Census - the 'typical' Australian at a national and...

Key Statistics From The 2016 Australian Census

Key multicultural stats from the 2016 Census June 27 release. The Census is the most comprehensive research into diverse communities in Australia. IDENTITY, the intelligent multicultural marketing agency, has summarised key multicultural stats from the June release of...

What creative should I use in my multicultural campaign?

What creative should I use for my multicultural campaign? The answer is easy, and not easy. Identity Communications, the intelligent multicultural agency, has some food for thought... When it comes to a multicultural marketing campaign, marketers and their agencies...

Hong Kong’s neon signs might be fading but not my memory of them…

IDENTITY Communications might be the intelligent multicultural marketing agency, but our team also has heart. As Hong Kong's neon lights fade, Brenda Leung, IDENTITY's Insights Manager reflects on her childhood memories of the Pearl of the Orient. One of my most vivid...

How We Should Be Calling Racism out: Radio 2SER

Should we be calling out racism? Thanks to social media these days, anyone with an opinion has a space to express it. No topic is too taboo, and there's nothing really there to censor what is said online. When people are talking about sensitive topics like racism,...

IDENTITY Scores Two Awards At The 2016 AMMAS: Mumbrella Media Coverage

Meat & Livestock Australia’s diversity work wins at Multicultural Marketing Awards By Simon Canning, Mumbrella, 7 December 2016 Meat and Livestock Australia’s (MLA) controversial spring lamb ad which called on Australians to come together over lamb has won the...

Reducing This One Factor Of Voting Could Lead To A Different Prime Minister

Informal votes should not be a third force in Australian politics - but they could change the result of the election on July 2. The last federal election in 2013 should have been the most engaged in Australian history - with a cast of Game of Thrones proportions. Full...