IDENTITY COMMUNICATIONS

Australia's Largest Multicultural Marketing Agency

Top Languages Spoken in Australia

4.9 million people in Australia speak a language other than English at home according to the 2016 Census. This is an increase of 1 million compared to the 2011 Census. The top six languages spoken in Australia are shown below. Search every language spoken in Australia.

Mandarin

Vietnamese

Arabic

Italian

Cantonese

Greek

#InsightsNotAnecdotes

Data-driven insights guide our recommendations, not a well told personal story

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One in three people in Sydney speak a language other than English at home.

The top 6 languages (other than English) spoken in Sydney account for half of the non-English speaking population.

Seven in 10 residents in the Fairfield local government area speak a language other than English.

The number of Mandarin speakers in Australia increased by 77% between 2011 and 2016.

Top 10 Local Government Areas in NSW ranked by percentage of the population who speak a language other than English at home.

Fairfield 71% 71%
Cumberland 66% 66%
Strathfield 64% 64%
Burwood 64% 64%
Canterbury-Bankstown 60% 60%
Rockdale 56% 56%
Georges River 54% 54%
Parramatta 52% 52%
Liverpool 52% 52%
Ryde 48% 48%

IDENTITY WINS 2016 AMMAS FOR INCLUSIVE LAMB CAMPAIGN

A campaign calling on Australians to come together over lamb was awarded two AMMAs, winning the Communications category as well as scoring the People’s Choice. The Meat and Livestock (MLA) campaign was the collaborative effort between UM, The Monkeys, One Green Bean and IDENTITY.

The AMMAs (Australian Multicultural Marketing Awards) is a national award that recognises best practice in multicultural marketing.

Read our Blog

A Slice of life in Tokyo, a view from the sushi train…

I saw the video below from a tweet by Drew Coffman. It made me smile. I couldn't take my eyes off it. The slice of life realness and the varied reactions of diners are fascinating. The GoPro image was taken by Vlogger Tkyosam, an American living in Tokyo who captures...

Top Languages Spoken in NSW

Key multicultural stats for NSW from the 2016 Census. NSW is one of Australia’s most culturally diverse states where one in four (25%) speaks a language other than English at home. In Sydney the figure rises to one in three (36%). This is due to the high...

New Year Fun Continues…

Just when you thought the new year fun was over... Well it's not. Some you you might have heard of Songkran in Thailand. If you haven't then you really, really should look at the video below. It's too fun for words. What's Songkran? Songkran is a three day festival...

IDENTITY Scores Two Awards At The 2016 AMMAS: Mumbrella Media Coverage

Meat & Livestock Australia’s diversity work wins at Multicultural Marketing Awards By Simon Canning, Mumbrella, 7 December 2016 Meat and Livestock Australia’s (MLA) controversial spring lamb ad which called on Australians to come together over lamb has won...

Ten things to consider when developing bespoke multicultural creative

Tailoring your creative to specific multicultural audiences will deliver a 100% increase in engagement, says Thang Ngo. Marketers need to see the value in true bespoke multicultural creative to capture the attention of their entire audience. Almost five million...

Cracking a $32b Consumer Segment

Sean Zhu, Identity Communication's business analyst shines a spotlight on a potential audience that's worth $32b. If you’re a marketer, I can recommend a group in Australia that is over 626,000 in size and contributes $32 billion to the Australian economy....

Multicultural Festivals: How To Engage More Effectively

A bit of common sense and strategic thinking will go a long way... Multicultural marketers will have been here before. Their agencies recommend activations at cultural festivals to engage with potential customers. The most common cultural festivals recommended by...

Sydney Water Appoints Identity Communications To Help It Connect With Multicultural Audiences

Campaign Brief, 8 March 2017 Sydney Water has appointed Identity Communications to its panel of creative, design and multicultural agencies after a competitive tender. The appointment is effective immediately. Sydney Water is Australia's largest water and wastewater...

Top 10 Countries Of Birth In Australia 2016

The main Australian Census data is scheduled to be released on 27 June. We couldn't wait that long. Here's our prediction... This month the Australian Bureau of Statistics (ABS) released a teaser to last year's Census - the 'typical' Australian at a national and...

NITV And IPG Mediabrands Announce Unique Indigenous Partnership

Justified criticism about the lack of diversity is good. We think providing positive solutions is better. Rightly, the lack of diversity in the Australian media and advertising industry have been pointed out by organisations and individuals; not enough diversity on...