IDENTITY COMMUNICATIONS

Australia's Largest Diverse Marketing Agency

Top Languages Spoken in Australia

More than 5.5 million people in Australia speak a language other than English at home according to the 2021 Census. This is an increase of almost 800,000 compared to the 2016 Census. The top six languages spoken in Australia are shown below. 

Mandarin

Cantonese

Arabic

Punjabi

Vietnamese

Greek

IDENTITY. Building social cohesion and unlocking the value of Australia's diversity.

IDENTITY WINS 2021 PMCA – Outstanding Campaign of the Year.

A campaign to inform new new migrants about of Tax and Super in Australia wins top awards at PMCA (NSW Premier’s Multicultural Communications Awards). The campaign won the Business Campaign of the Year and impressed the judges so much that they also created a new category, awarding the campaign the Judge’s Choice – Outstanding Campaign of the Year. The Awards were given to ATO, UM and IDENTITY Communications. 

The PMCAs is a national award that recognises best practice in multicultural marketing and media.

%

One in three people in Sydney speak a language other than English at home.

%

The top 10 languages (other than English) spoken in Sydney account for almost 3 in 5 of the non-English speaking population.

%

Seven in 10 residents in the Fairfield local government area speak a language other than English.

%

The increase in Punjabi speakers between 2016 and 2021. Punjabi is now the 5th most spoken language other than English in Australia.

Top 10 Local Government Areas ranked by percentage of the population who speak a language other than English at home.

  • Fairfield (NSW) 70% 70%
  • Cumberland (NSW) 66% 66%
  • Strathfield (NSW) 66% 66%
  • Greater Dandenong (VIC) 65% 65%
  • Burwood (NSW) 63% 63%
  • Canterbury-Bankstown (NSW) 59% 59%
  • Brimbank (VIC) 58% 58%
  • Parramatta (NSW) 57% 57%
  • Liverpool (NSW) 54% 54%
  • Georges River (NSW) 53% 53%

Read our Blog

Debunking The Myths Around Multicultural Australia

Over the years, so many “facts” have been casually dropped about Australia’s migrant population that are just wrong. Here’s a quick guide that might come in handy at the water cooler or BBQ stopper (with the help of the Australian Bureau of Statistics Census). All...

SunRice recreates modern migration experience in cultural campaign

AdNews, 4 February 2019 SunRice is discarding the usual cultural clichés this Chinese New Year with a new campaign that aims to create a more authentic portrayal of an Asian-Australian family. The campaign depicts a new-migrant experience - hosting their Australian...

Top 10 Languages In Australia 2016

Ahead of Tuesday's 2016 Census stage one release, Cadreon and IDENTITY Communications have collaborated to predict Australia's total population and the top 10 languages, other than English, spoken in the country. How close will we get to #Census2016 figures? The...

Multicultural Festivals: How To Engage More Effectively

A bit of common sense and strategic thinking will go a long way... Multicultural marketers will have been here before. Their agencies recommend activations at cultural festivals to engage with potential customers. The most common cultural festivals recommended by...

Top 5 Tips for Marketers during Chinese New Year 2019

The Lunar New Year is celebrated by almost 1.5 million people in Australia. IDENTITY Communications, Australia's largest multicultural marketing agency has 5 tips for marketers looking to cash in. The Year of the Pig starts on Tuesday, 5 February 2019. Get ready for a...

Infographic: The Chinese Community In Australia

The size of the Chinese community in Australia It seems like every marketer is interested in the Chinese community. That's probably because, apart from English (naturally), Mandarin is now the most spoken language in Australia (overtaking Italian since the 2011...

SunRice and Identity Win NSW Premier’s Award for Multicultural Communications

Campaign Brief, 6 December 2019  SunRice and Identity Communications, the multicultural communications division of IPG Mediabrands, have won the Business Campaign of the Year at the 2019 NSW Premier’s Multicultural Communications Awards presented in Sydney this week....

Brands cashing in on Year of the Rat, 2020.

 IDENTITY Communications previews some limited edition Year of the Rat goodies that could be yours in 2020. The global luxury-goods market will grow to US$386 billion by 2025 and Chinese consumers will account for 44 percent of that market. It's no wonder Western...

What products do new migrants need?

New migrants are an immediate source of potential consumers for your brand. Brenda Leung, Identity Communications Insights and Production Manager writes about some of the potential. Australia has been a “nation of settlers” since the European settlements in the late...

Victorian COVID-19 Hotspots – Top Languages

The Victorian government will implement additional COVID-19 restrictions for 10 hotspot postcodes in Melbourne from 11.59pm tonight. These restrictions wil apply to the following postcodes: 3038: Keilor Downs, Keilor Lodge, Taylors Lakes, Watergardens3021: Albanvale,...