IDENTITY COMMUNICATIONS

Australia's Largest Multicultural Marketing Agency

Top Languages Spoken in Australia

4.9 million people in Australia speak a language other than English at home according to the 2016 Census. This is an increase of 1 million compared to the 2011 Census. The top six languages spoken in Australia are shown below. Search every language spoken in Australia.

Mandarin

Vietnamese

Arabic

Italian

Cantonese

Greek

#InsightsNotAnecdotes

Data-driven insights guide our recommendations, not a well told personal story

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One in three people in Sydney speak a language other than English at home.

The top 6 languages (other than English) spoken in Sydney account for half of the non-English speaking population.

Seven in 10 residents in the Fairfield local government area speak a language other than English.

The number of Mandarin speakers in Australia increased by 77% between 2011 and 2016.

Top 10 Local Government Areas in NSW ranked by percentage of the population who speak a language other than English at home.

Fairfield 71% 71%
Cumberland 66% 66%
Strathfield 64% 64%
Burwood 64% 64%
Canterbury-Bankstown 60% 60%
Rockdale 56% 56%
Georges River 54% 54%
Parramatta 52% 52%
Liverpool 52% 52%
Ryde 48% 48%

IDENTITY WINS 2016 AMMAS FOR INCLUSIVE LAMB CAMPAIGN

A campaign calling on Australians to come together over lamb was awarded two AMMAs, winning the Communications category as well as scoring the People’s Choice. The Meat and Livestock (MLA) campaign was the collaborative effort between UM, The Monkeys, One Green Bean and IDENTITY.

The AMMAs (Australian Multicultural Marketing Awards) is a national award that recognises best practice in multicultural marketing.

Read our Blog

Why I Don’t Label People ‘Racists’

In 1977, we were the first wave of Vietnamese to hit suburban Sydney. My hair was the first thing the kids at school noticed. Thick, wiry, unencumbered by products, my plume fanned out like a black lacquered miso bowl turned upside down. It was a source of tactile...

The right balance in multicultural marketing

Since our SunRice campaign launched during Lunar New Year, we've had lots of interest from clients and prospects. They're particularly interested about IDENTITY Communication's view on multicultural talent in creative. I always start with this story..."Box Hill is a...

IDENTITY Communications Scores TVB Award

IDENTITY multicultural marketing agency starts 2017 in winning style Only a few months after winning two AMMAs, IDENTITY Communications has been recognised with the Outstanding Branding Image Award 2017 by TVB Australia. TVB says "the award is given an agency with new...

Top Languages Spoken in Victoria

Key Victorian multicultural stats from the 2016 Census. IDENTITY Communications, the intelligent multicultural marketing agency has compiled key multicultural data from the latest Census: Top languages spoken in Victoria, including those with low English language...

Ten things to consider when developing bespoke multicultural creative

Tailoring your creative to specific multicultural audiences will deliver a 100% increase in engagement, says Thang Ngo. Marketers need to see the value in true bespoke multicultural creative to capture the attention of their entire audience. Almost five million...

Super Saturday Federal By-Election 2018 – Top Languages

IDENTITY Communications, the intelligent multicultural marketing agency takes a quick look at the cultural diversity in these electorates. July 28 is when voters in five federal electorates go to the polls in what's being billed as "Super Saturday". We're staying away...

Debunking The Myths Around Multicultural Australia

Over the years, so many “facts” have been casually dropped about Australia’s migrant population that are just wrong. Here’s a quick guide that might come in handy at the water cooler or BBQ stopper (with the help of the Australian Bureau of Statistics Census). All...

Top 10 Languages In Australia 2016

Ahead of Tuesday's 2016 Census stage one release, Cadreon and IDENTITY Communications have collaborated to predict Australia's total population and the top 10 languages, other than English, spoken in the country. How close will we get to #Census2016 figures? The...

5 Trends That Will Change Multicultural Marketing In Australia Forever

IDENTITY Communications are predicting the multicultural marketing industry in Australia will change dramatically in 2017. Here's why. We're not talking about terminology and semantics which have changed over time such as NESB (non-English speaking background)...

Top 10 Countries Of Birth In Australia 2016

The main Australian Census data is scheduled to be released on 27 June. We couldn't wait that long. Here's our prediction... This month the Australian Bureau of Statistics (ABS) released a teaser to last year's Census - the 'typical' Australian at a national and...