IDENTITY COMMUNICATIONS

The Intelligent Multicultural Marketing Agency

Top Languages Spoken in Australia

4.9 million people in Australia speak a language other than English at home according to the 2016 Census. This is an increase of 1 million compared to the 2011 Census. The top six languages spoken in Australia are shown below. Search every language spoken in Australia.

Mandarin

Vietnamese

Arabic

Italian

Cantonese

Greek

%

One in three people in Sydney speak a language other than English at home.

%

The top 6 languages (other than English) spoken in Sydney account for half of the non-English speaking population.

%

Seven in 10 residents in the Fairfield local government area speak a language other than English.

%

The number of Mandarin speakers in Australia increased by 77% between 2011 and 2016.

Top 10 Local Government Areas in NSW ranked by percentage of the population who speak a language other than English at home.

  • Fairfield 71%
  • Cumberland 66%
  • Strathfield 64%
  • Burwood 64%
  • Canterbury-Bankstown 60%
  • Rockdale 56%
  • Georges River 54%
  • Parramatta 52%
  • Liverpool 52%
  • Ryde 48%

IDENTITY WINS 2016 AMMAS FOR INCLUSIVE LAMB CAMPAIGN

A campaign calling on Australians to come together over lamb was awarded two AMMAs, winning the Communications category as well as scoring the People’s Choice. The Meat and Livestock (MLA) campaign was the collaborative effort between UM, The Monkeys, One Green Bean and IDENTITY.

The AMMAs (Australian Multicultural Marketing Awards) is a national award that recognises best practice in multicultural marketing.

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IDENTITY Communications Scores TVB Award

IDENTITY multicultural marketing agency starts 2017 in winning style Only a few months after winning two AMMAs, IDENTITY Communications has been recognised with the Outstanding Branding Image Award 2017 by TVB Australia. TVB says "the award is given an agency with new...
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MLA CAMPAIGN WINS AT 2016 AMMAS – B&T Magazine Media Coverage

B&T Magazine, 7 December 2016 The winners of the 2016 Australian Multicultural Marketing Awards (AMMAs) were revealed at the Sydney Opera House last night, with the latest lamb campaign by Meat & Livestock Australia and independent agency The Monkeys receiving...
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Reducing This One Factor Of Voting Could Lead To A Different Prime Minister

Informal votes should not be a third force in Australian politics - but they could change the result of the election on July 2. The last federal election in 2013 should have been the most engaged in Australian history - with a cast of Game of Thrones proportions. Full...
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Top 10 Languages Spoken in Australia – 2016 Census

The top languages spoken in Australia confirms our changing diversity. The Australian population as at the 2016 Census was 23.4m people, compared to 21.5m in 2011, up 8.8%.  The 2016 Census data released today confirms the changing face of Australia. Italian, is now...
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Why I Don’t Label People ‘Racists’

In 1977, we were the first wave of Vietnamese to hit suburban Sydney. My hair was the first thing the kids at school noticed. Thick, wiry, unencumbered by products, my plume fanned out like a black lacquered miso bowl turned upside down. It was a source of tactile...
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NITV And IPG Mediabrands Announce Unique Indigenous Partnership

Justified criticism about the lack of diversity is good. We think providing positive solutions is better.  Rightly, the lack of diversity in the Australian media and advertising industry have been pointed out by organisations and individuals; not enough diversity on...
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How To Engage A Multicultural Audience Through BTL Activities?

Think more than just advertising when you're planning a multicultural marketing campaign, writes Brenda Leung, IDENTITY's Insights Manager.  Below The Line (BTL) activities should be part of an integrated communication strategy, complementing Above The Line (ATL)...
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Should SBS Relocate To Parramatta?

“SBS should move to Parramatta. That should be their head office. They could clearly differentiate the organisation and go to the – as we know – absolute centre of Sydney, which is the centre of all sorts of ethnic groups.” With this statement, the chairman of FreeTV,...
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Sydney Water Appoints Identity Communications To Help It Connect With Multicultural Audiences

Campaign Brief, 8 March 2017 Sydney Water has appointed Identity Communications to its panel of creative, design and multicultural agencies after a competitive tender. The appointment is effective immediately. Sydney Water is Australia's largest water and wastewater...
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Multicultural Festivals: How To Engage More Effectively

A bit of common sense and strategic thinking will go a long way... Multicultural marketers will have been here before. Their agencies recommend activations at cultural festivals to engage with potential customers. The most common cultural festivals recommended by...
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