IDENTITY COMMUNICATIONS

Australia's Largest Multicultural Marketing Agency

Top Languages Spoken in Australia

4.9 million people in Australia speak a language other than English at home according to the 2016 Census. This is an increase of 1 million compared to the 2011 Census. The top six languages spoken in Australia are shown below. Search every language spoken in Australia.

Mandarin

Vietnamese

Arabic

Italian

Cantonese

Greek

#InsightsNotAnecdotes

Data-driven insights guide our recommendations, not a well told personal story

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One in three people in Sydney speak a language other than English at home.

The top 6 languages (other than English) spoken in Sydney account for half of the non-English speaking population.

Seven in 10 residents in the Fairfield local government area speak a language other than English.

The number of Mandarin speakers in Australia increased by 77% between 2011 and 2016.

Top 10 Local Government Areas in NSW ranked by percentage of the population who speak a language other than English at home.

Fairfield 71% 71%
Cumberland 66% 66%
Strathfield 64% 64%
Burwood 64% 64%
Canterbury-Bankstown 60% 60%
Rockdale 56% 56%
Georges River 54% 54%
Parramatta 52% 52%
Liverpool 52% 52%
Ryde 48% 48%

IDENTITY WINS 2016 AMMAS FOR INCLUSIVE LAMB CAMPAIGN

A campaign calling on Australians to come together over lamb was awarded two AMMAs, winning the Communications category as well as scoring the People’s Choice. The Meat and Livestock (MLA) campaign was the collaborative effort between UM, The Monkeys, One Green Bean and IDENTITY.

The AMMAs (Australian Multicultural Marketing Awards) is a national award that recognises best practice in multicultural marketing.

Read our Blog

Sydney Water Appoints Identity Communications To Help It Connect With Multicultural Audiences

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How We Should Be Calling Racism out: Radio 2SER

Should we be calling out racism? Thanks to social media these days, anyone with an opinion has a space to express it. No topic is too taboo, and there's nothing really there to censor what is said online. When people are talking about sensitive topics like racism,...

Debunking The Myths Around Multicultural Australia

Over the years, so many “facts” have been casually dropped about Australia’s migrant population that are just wrong. Here’s a quick guide that might come in handy at the water cooler or BBQ stopper (with the help of the Australian Bureau of Statistics Census). All...

Bennelong By-Election and the “Chinese vote”

China has exploded as a by-election issue in Bennelong. How much will it affect Saturday's result? IDENTITY Communications reckons it's more nuanced than the current commentary. The Liberal Party could suffer in Bennelong as a result of the Turnbull government’s...

How To Engage A Multicultural Audience Through BTL Activities?

Think more than just advertising when you're planning a multicultural marketing campaign, writes Brenda Leung, IDENTITY's Insights Manager. Below The Line (BTL) activities should be part of an integrated communication strategy, complementing Above The Line (ATL)...

What creative should I use in my multicultural campaign?

What creative should I use for my multicultural campaign? The answer is easy, and not easy. Identity Communications, the intelligent multicultural agency, has some food for thought... When it comes to a multicultural marketing campaign, marketers and their agencies...

Top 10 Languages Spoken in Australia – 2016 Census

The top languages spoken in Australia confirms our changing diversity. The Australian population as at the 2016 Census was 23.4m people, compared to 21.5m in 2011, up 8.8%. The 2016 Census data released today confirms the changing face of Australia. Italian, is now...

Multicultural Festivals: How To Engage More Effectively

A bit of common sense and strategic thinking will go a long way... Multicultural marketers will have been here before. Their agencies recommend activations at cultural festivals to engage with potential customers. The most common cultural festivals recommended by...

Traditional Chinese Vs Simplified Chinese: What’s The Difference?

This is one of the most common questions that clients ask us at IDENTITY Communications. We've put together a quick guide. China is already a major driver of world economic growth. Domestically, it's important too. Around 650,000 people in Australia speak a Chinese...

Eat your way to a good fortune in the Year of the Pig

The team at IDENTITY Communications, Australia's largest multicultural marketing agency, has a few delicious suggestions for a lucky Year of the Pig in 2019. the most important festival across Asia, Lunar New Year is celebrated in China, Hong Kong, Singapore, Taiwan,...