MLA CAMPAIGN WINS AT 2016 AMMAS – B&T Magazine Media Coverage
B&T Magazine, 7 December 2016 The winners of the 2016 Australian Multicultural Marketing Awards (AMMAs) were revealed at the Sydney Opera House last night, with the latest lamb campaign by Meat & Livestock Australia and independent agency The Monkeys receiving...
IDENTITY Scores Two Awards At The 2016 AMMAS: Mumbrella Media Coverage
Meat & Livestock Australia’s diversity work wins at Multicultural Marketing Awards By Simon Canning, Mumbrella, 7 December 2016 Meat and Livestock Australia’s (MLA) controversial spring lamb ad which called on Australians to come together over lamb has won the...
Should SBS Relocate To Parramatta?
Sugar-coat the defence of keeping services inside the echo chamber. The truth is the media live in an inner-city bubble. And they want to keep it that way.
Multicultural Festivals: How To Engage More Effectively
A bit of common sense and strategic thinking will go a long way... Multicultural marketers will have been here before. Their agencies recommend activations at cultural festivals to engage with potential customers. The most common cultural festivals recommended by...
Reducing This One Factor Of Voting Could Lead To A Different Prime Minister
Informal votes should not be a third force in Australian politics - but they could change the result of the election on July 2. The last federal election in 2013 should have been the most engaged in Australian history - with a cast of Game of Thrones proportions. Full...
Debunking The Myths Around Multicultural Australia
Over the years, so many “facts” have been casually dropped about Australia’s migrant population that are just wrong. Here’s a quick guide that might come in handy at the water cooler or BBQ stopper (with the help of the Australian Bureau of Statistics Census). All...
How We Should Be Calling Racism out: Radio 2SER
Should we be calling out racism? Thanks to social media these days, anyone with an opinion has a space to express it. No topic is too taboo, and there's nothing really there to censor what is said online. When people are talking about sensitive topics like racism,...
Why I Don’t Label People ‘Racists’
In 1977, we were the first wave of Vietnamese to hit suburban Sydney. My hair was the first thing the kids at school noticed. Thick, wiry, unencumbered by products, my plume fanned out like a black lacquered miso bowl turned upside down. It was a source of tactile...
702 ABC Sydney Radio Cabramatta Outside Broadcast
Live radio with 702 ABC Sydney's Simon Marnie. Live radio can be nerve racking as Thang Ngo from IDENTITY found out. I had the awesome opportunity of co-hosting 702 ABC Sydney Weekends with the lovely Simon Marnie last Saturday for their outside broadcast in...
How Lunar New Year Became A Commercial Event In The West
This article by Thang Ngo was first published on SBS World News. Major Western companies - from the big banks and supermarket chains, to department stores and luxury cosmetic brands - are splashing out on Lunar New Year campaigns. And the budgets are only going to get...