Hong Kong’s neon signs might be fading but not my memory of them…
IDENTITY Communications might be the intelligent multicultural marketing agency, but our team also has heart. As Hong Kong's neon lights fade, Brenda Leung, IDENTITY's Insights Manager reflects on her childhood memories of the Pearl of the Orient. One of my most vivid...
English language proficiency as a criterion in audience selection
Audience size and English language proficiency are often the two most critical selection criteria for multicultural marketing campaigns. IDENTITY Communications, the intelligent multicultural marketing agency agrees, and disagrees. Here's why... The audience selection...
Super Saturday Federal By-Election 2018 – Top Languages
IDENTITY Communications, the intelligent multicultural marketing agency takes a quick look at the cultural diversity in these electorates. July 28 is when voters in five federal electorates go to the polls in what's being billed as "Super Saturday". We're staying away...
Go beyond cliches and go places
If this story resonates with you, I think you have a career with Identity Communications - the intelligent multicultural marketing agency. Read on and you'll see what I mean... Over six years ago, way before Gangnam Style, I thought Australia needed an Asian pop music...
What products do new migrants need?
New migrants are an immediate source of potential consumers for your brand. Brenda Leung, Identity Communications Insights and Production Manager writes about some of the potential.
Ten things to consider when developing bespoke multicultural creative
Tailoring your creative to specific multicultural audiences will deliver a 100% increase in engagement, says Thang Ngo. Marketers need to see the value in true bespoke multicultural creative to capture the attention of their entire audience. Almost five million...
New Year Fun Continues…
Experience the joy of New Year all over again. Celebrate Thai, Lao, Khmer, Tamil new year in Sydney during April.
Lunar New Year Gifting
Just in time to welcome the Year of the Dog, Brenda Leung, Identity Communications Insights and Production Manager writes about New Year gift giving. Gift giving plays an important role in Asian culture, especially during cultural festivals and special occasions. The...
Cashing in on Chinese New Year
Money talks! How these brands are cashing in on Chinese New Year. Even though the Lunar New Year is celebrated by many communities such as Vietnamese and Korean, the sheer size of the Chinese dollar, or should we say Yuan, means many brands conveniently only...
What creative should I use in my multicultural campaign?
What creative should I use for my multicultural campaign? The answer is easy, and not easy. Identity Communications, the intelligent multicultural agency, has some food for thought... When it comes to a multicultural marketing campaign, marketers and their agencies...