What creative should I use in my multicultural campaign?
What creative should I use for my multicultural campaign? The answer is easy, and not easy. Identity Communications, the intelligent multicultural agency, has some food for thought... When it comes to a multicultural marketing campaign, marketers and their agencies...
A complete list of Lunar New Year Festivals in Sydney 2018
This year, Chinese New Year, Tet, Lunar New Year falls on Friday, 16 January 2018. There are at least 13 celebrations all across Sydney – Parramatta, Cabramatta, Hurstville, Chatswood and more..
Bennelong By-Election and the “Chinese vote”
China has exploded as a by-election issue in Bennelong. How much will it affect Saturday's result? IDENTITY Communications reckons it's more nuanced than the current commentary. The Liberal Party could suffer in Bennelong as a result of the Turnbull government’s...
Top Languages Spoken in NSW
Key multicultural stats for NSW from the 2016 Census. NSW is one of Australia’s most culturally diverse states where one in four (25%) speaks a language other than English at home. In Sydney the figure rises to one in three (36%). This is due to the high concentration...
Top Languages Spoken in Victoria
Key Victorian multicultural stats from the 2016 Census. IDENTITY Communications, the intelligent multicultural marketing agency has compiled key multicultural data from the latest Census: Top languages spoken in Victoria, including those with low English language...
Using WeChat to reach Chinese consumers in Australia
How to reach Chinese audience in Australia with WeChat Are you interested in Marketing to Chinese consumers? Nolan Yu, a former PR ninja in Shanghai, now a media warrior in Sydney, writes this guest post about WeChat, the Chinese social platform that 'rules them all'....
Key Statistics From The 2016 Australian Census
Key multicultural stats from the 2016 Census June 27 release. The Census is the most comprehensive research into diverse communities in Australia. IDENTITY, the intelligent multicultural marketing agency, has summarised key multicultural stats from the June release of...
Top 10 Languages Spoken in Australia – 2016 Census
The top languages spoken in Australia confirms our changing diversity. The Australian population as at the 2016 Census was 23.4m people, compared to 21.5m in 2011, up 8.8%. The 2016 Census data released today confirms the changing face of Australia. Italian, is now...
A Corporate Cultural And Food Experience
You can rack up big bucks on corporate entertainment, or stand out from the crowd and give them an rich and interesting cultural experience. IDENTITY Communications, the intelligent multicultural marketing agency has a suggestion... Last year a PwC report found report...
How To Engage A Multicultural Audience Through BTL Activities?
Think more than just advertising when you're planning a multicultural marketing campaign, writes Brenda Leung, IDENTITY's Insights Manager. Below The Line (BTL) activities should be part of an integrated communication strategy, complementing Above The Line (ATL)...