It’s the first day of the Lunar Calendar. Commonly known as Lunar New Year, Chinese New Year and Spring Festival. It’s celebrated in China, Hong Kong, Macau, Singapore, Thailand, Malaysia, Taiwan, Vietnam, Korea and their diaspora communities around the world.

The Rat is cunning. To determine the order of the 12 Chinese zodiac animals, the Jade Emperor asked them to race. The Rat became the first animal in the zodiac by tricking the Ox into giving it a ride. Just as they arrive at the finish line, Rat jumped off and got there first.

Read all about it in IDENTITY Communication’s Lunar New Year 2020 One Pager, below.

Wishing you all the best for the new Year of the Rat.