IDENTITY COMMUNICATIONS

Australia's Largest Diverse Marketing Agency

Top Languages Spoken in Australia

More than 5.5 million people in Australia speak a language other than English at home according to the 2021 Census. This is an increase of almost 800,000 compared to the 2016 Census. The top six languages spoken in Australia are shown below. 

Mandarin

Cantonese

Arabic

Punjabi

Vietnamese

Greek

IDENTITY. Building social cohesion and unlocking the value of Australia's diversity.

IDENTITY WINS 2021 PMCA – Outstanding Campaign of the Year.

A campaign to inform new new migrants about of Tax and Super in Australia wins top awards at PMCA (NSW Premier’s Multicultural Communications Awards). The campaign won the Business Campaign of the Year and impressed the judges so much that they also created a new category, awarding the campaign the Judge’s Choice – Outstanding Campaign of the Year. The Awards were given to ATO, UM and IDENTITY Communications. 

The PMCAs is a national award that recognises best practice in multicultural marketing and media.

%

One in three people in Sydney speak a language other than English at home.

%

The top 10 languages (other than English) spoken in Sydney account for almost 3 in 5 of the non-English speaking population.

%

Seven in 10 residents in the Fairfield local government area speak a language other than English.

%

The increase in Punjabi speakers between 2016 and 2021. Punjabi is now the 5th most spoken language other than English in Australia.

Top 10 Local Government Areas ranked by percentage of the population who speak a language other than English at home.

  • Fairfield (NSW) 70% 70%
  • Cumberland (NSW) 66% 66%
  • Strathfield (NSW) 66% 66%
  • Greater Dandenong (VIC) 65% 65%
  • Burwood (NSW) 63% 63%
  • Canterbury-Bankstown (NSW) 59% 59%
  • Brimbank (VIC) 58% 58%
  • Parramatta (NSW) 57% 57%
  • Liverpool (NSW) 54% 54%
  • Georges River (NSW) 53% 53%

Read our Blog

Go beyond cliches and go places

If this story resonates with you, I think you have a career with Identity Communications - the intelligent multicultural marketing agency. Read on and you'll see what I mean... Over six years ago, way before Gangnam Style, I thought Australia needed an Asian pop music...

Top Languages Spoken in NSW

Key multicultural stats for NSW from the 2016 Census. NSW is one of Australia’s most culturally diverse states where one in four (25%) speaks a language other than English at home. In Sydney the figure rises to one in three (36%). This is due to the high concentration...

Don’t try to out-Chinese the Chinese…

OPINION: Don’t try to out-Chinese the Chinese in your Lunar New Year advertising. You’ll lose. Mumbrella, 20 January 2020. By Thang Ngo Let’s play a drinking game. Scull a shot glass of Moutai every time you see any of these Chinese icons used in Chinese New Year...

Using WeChat to reach Chinese consumers in Australia

How to reach Chinese audience in Australia with WeChat Are you interested in Marketing to Chinese consumers? Nolan Yu, a former PR ninja in Shanghai, now a media warrior in Sydney, writes this guest post about WeChat, the Chinese social platform that 'rules them all'....

Infographic: The Chinese Community In Australia

The size of the Chinese community in Australia It seems like every marketer is interested in the Chinese community. That's probably because, apart from English (naturally), Mandarin is now the most spoken language in Australia (overtaking Italian since the 2011...

Top 10 Languages In Australia 2016

Ahead of Tuesday's 2016 Census stage one release, Cadreon and IDENTITY Communications have collaborated to predict Australia's total population and the top 10 languages, other than English, spoken in the country. How close will we get to #Census2016 figures? The...

The right balance in multicultural marketing

Since our SunRice campaign launched during Lunar New Year, we've had lots of interest from clients and prospects. They're particularly interested about IDENTITY Communication's view on multicultural talent in creative. I always start with this story..."Box Hill is a...

Top 10 Countries Of Birth In Australia 2016

The main Australian Census data is scheduled to be released on 27 June. We couldn't wait that long. Here's our prediction... This month the Australian Bureau of Statistics (ABS) released a teaser to last year's Census - the 'typical' Australian at a national and...

What creative should I use in my multicultural campaign?

What creative should I use for my multicultural campaign? The answer is easy, and not easy. Identity Communications, the intelligent multicultural agency, has some food for thought... When it comes to a multicultural marketing campaign, marketers and their agencies...

COVID Commentary – Thang Ngo, Identity Communications

AdNews, 1 September 2021 Industry figures are leading the way in getting vaccinated against COVID-19, many of them announcing the occasion of double vax via social media. AdNews asked them about their motivation and experiences. Thang Ngo, MD, Identity Communications:...