IDENTITY Communications, the intelligent multicultural marketing agency takes a quick look at the cultural diversity in these electorates.

July 28 is when voters in five federal electorates go to the polls in what’s being billed as “Super Saturday”. We’re staying away from the politics, but we can give you an idea of the cultural diversity of these seats that are in play.

Actually, in terms of cultural diversity at least, they’re not that diverse. This is particularly true for Mayo and Braddon where 91% of residents speak English at home, followed by Longman (88%), Fremantle (74%) and Perth (67%).

Italian speakers are shaping up as the largest cultural group in particularly in the West; Fremantle and Perth. Mandarin is second when you combine all five electorates, followed by Vietnamese.

Go for it, play with our table below and sort and search to your heart’s content!

[table id=14 /]

Photo credit: Australian Electoral Commission.