Sydney Water Appoints Identity Communications To Help It Connect With Multicultural Audiences
Sydney Water has appointed Identity Communications to its panel of creative, design and multicultural agencies after a competitive tender. The appointment is effective immediately.
IDENTITY Communications Scores TVB Award
IDENTITY multicultural marketing agency starts 2017 in winning style Only a few months after winning two AMMAs, IDENTITY Communications has been recognised with the Outstanding Branding Image Award 2017 by TVB Australia. TVB says "the award is given an agency with new...
Infographic: The Chinese Community In Australia
Infographic: Given the last Census was in 2011, IDENTITY has projected the Chinese speaking population to June 2016.
It seems like every marketer is interested in the Chinese community. That’s probably because, apart from English (naturally), Mandarin is now the most spoken language in Australia (overtaking Italian since the 2011 Census).
Why We Might Be Eating Dumplings For Australia Day In The Future
This year's Australia Day lamb ad from the folks at Meat and Livestock Australia pushed up a lot of people's blood pressure. Some were indignant that it tells us to eat lamb on Australia Day, without mentioning the words "Australia Day", while others objected to the...
Traditional Chinese Vs Simplified Chinese: What’s The Difference?
This is one of the most common questions that clients ask us at IDENTITY Communications. We've put together a quick guide. China is already a major driver of world economic growth. Domestically, it's important too. Around 650,000 people in Australia speak a Chinese...
MLA CAMPAIGN WINS AT 2016 AMMAS – B&T Magazine Media Coverage
B&T Magazine, 7 December 2016 The winners of the 2016 Australian Multicultural Marketing Awards (AMMAs) were revealed at the Sydney Opera House last night, with the latest lamb campaign by Meat & Livestock Australia and independent agency The Monkeys receiving...
IDENTITY Scores Two Awards At The 2016 AMMAS: Mumbrella Media Coverage
Meat & Livestock Australia’s diversity work wins at Multicultural Marketing Awards By Simon Canning, Mumbrella, 7 December 2016 Meat and Livestock Australia’s (MLA) controversial spring lamb ad which called on Australians to come together over lamb has won the...
Should SBS Relocate To Parramatta?
Sugar-coat the defence of keeping services inside the echo chamber. The truth is the media live in an inner-city bubble. And they want to keep it that way.
Multicultural Festivals: How To Engage More Effectively
A bit of common sense and strategic thinking will go a long way... Multicultural marketers will have been here before. Their agencies recommend activations at cultural festivals to engage with potential customers. The most common cultural festivals recommended by...
Reducing This One Factor Of Voting Could Lead To A Different Prime Minister
Informal votes should not be a third force in Australian politics - but they could change the result of the election on July 2. The last federal election in 2013 should have been the most engaged in Australian history - with a cast of Game of Thrones proportions. Full...