What creative should I use for my multicultural campaign?
The answer is easy, and not easy. Identity Communications, the intelligent multicultural agency, has some food for thought…
When it comes to a multicultural marketing campaign, marketers and their agencies rightly devote time and resources to developing the media schedule. When it comes to creative assets, clients think it’s all too hard or costly to develop bespoke in-language creative. Overwhelmingly clients translate their existing ‘mainstream’ creative.
Take for example, Bayer’s Elevit pregnancy multivitamin (below) targeting Chinese-Australian women. The investment on Youku Chinese video social media is significant, just about every pre-roll served this week uses either Elevit or Menevit material. In this case, the audio was left in English with text copy translated into Chinese.
Another example is our recent work for Johnson & Johnson’s Neutrogena Ultra Sheer (below). The mainstream creative, featuring Jennifer Garner, was subtitled into Chinese.
A much rarer approach is developing bespoke in-language creative, particularly for TV. Reckitt Benckiser’s current campaign for Finish Quantum Ultimate dishwashing tablet (below) was developed and produced by Identity Communications especially for the Chinese-Australian audience. Concept and copy were developed in Chinese and translated to English for client feedback and approval. We sourced and selected local Chinese talent and shoot location. Judging by the comments across video and social media channels, the audience is resonating strongly with this bespoke creative approach.
Of course, it’s not one size fits all. Budget, timing and other factors come in to play in the real world. Here are some considerations that might help you decide:
Budget: if it’s a limited marketing budget, do you really want to spend 80% on creative and 20% on media?
Timing: in-language creative often take longer to produce, sourcing the right talent from a limited pool and translation lead time will add to your timeline
Creative capacity: there isn’t the breadth of creative and production talent compared to mainstream, so this may impact on quality
Collaboration: consider if your current creative agency could work with a cultural consultant during creative concept and development
Face to camera: if it’s just a voiceover, then consider revoicing the commercial
Customise static assets: TV production requires a larger budget, but if you’re doing a print advert which has talent, consider shooting the mainstream material with a mix of talent or shooting talent that’s from that community for your campaign
Product benefit: particularly in the beauty category, a well-known ‘mainstream’ talent may be the aspirational inspiration for this audience, so maybe subtitling is all that’s needed
People like me: then again, if the benefits of a beauty product might be better demonstrated on someone with a skin tone similar to your audience, maybe the ‘mainstream’ talent, especially if they aren’t well known, may not be appropriate
Your brand: if you are a major multinational, and you’re investing a significant budget in media, is there an expectation that you should develop tailored creative for the target community?
Brand sentiment benefits: in a world where creative is almost always translated from mainstream, consider the significant uplift in positive brand sentiment from investing in bespoke creative
We’re experienced in the creative scenarios outlined above. If you have a question about multicultural creative development please contact us.
Where are all the Chinese New Year Festivals in Sydney?
This year, Chinese New Year, Tet, Lunar New Year falls on Friday, 16 February 2018.
While the City of Sydney’s “Chinese New Year” celebrations are the biggest – there are plenty of other festivals around town that also showcases the diverse Asian community in Australia who celebrate Lunar New Year, including Chinese, Vietnamese and Korean.
There are at least 13 celebrations all across Sydney – Parramatta, Cabramatta, Hurstville, Chatswood and more..
Dragon and lion dancing, visits by the god of wealth, art exhibitions, fireworks and of course, lots and lots of food – the video below, from an earlier Lunar New Year Celebration in Hurstville, gives you a sense of the excitement and colour (video credit: noodlies).
Sydney’s 2018 Lunar/Chinese New Year festivals.
Wednesday, 7 Feb 6pm – 7.30pm: Ashfield Town Hall, Uncommon Feast, Lunar New Year 2018, Inner West Council Usher in the Year of the Dog with a special literary event at Ashfield Town Hall. Join celebrated Asian-Australian writers Lachlan Brown, Wai Chim, Eileen Chong, Isabelle Li, and emcee Sheila Ngoc Pham, as they read from and discuss their work including themes of culture, identity and, of course, food. ‘The Uncommon Feast’ is a coming together to showcase writers who have intriguing commonalities and differences. The event will open with a live performance by Eugenia Teng playing the gu zheng (Chinese 26 string zither), and concludes with traditional Chinese tea and snacks, book sales and author signings. Free event, bookings essential.
Saturday, 10 Feb from 10am, Forrest Road, Lunar New Year Festival, Georges River Council With the Council merger the Kogarah and Hurstville festivals have been merged into one large event located in Hurstville. As in previous years, the event will commence at 10.00am and run until 4.00pm with a variety of stalls, activities and community performances on stage. For the first time, we will introduce an evening program at Hurstville which will start with a vibrant street parade on Forest Road and a free night-time concert, including a spectacular stage show with a professional headline performance.
Photo credit: City of Sydney
Saturday, 10 Feb 4pm – 9pm: Saigon Place, Bankstown, Lunar New Year Festival, Canterbury-Bankstown City The annual Lunar New Year Festival will transform Bankstown’s Saigon Place into a colourful centre of entertainment, in celebration of the Year of the Dog. Expect food, cultural exhibits and entertainment, eating competitions, dog tricks and best dressed dog competition, even fashion parades and of course, lion dancing.
Friday, 16 Feb, 4.30pm – 9:30pm: Centenary Square, Parramatta: Lunar New Year in Parramatta, Parramatta City Sit back and enjoy beautiful traditional and contemporary cultural performances from China, Vietnam and South Korea, take part in interactive activities and workshops in Lunar Land, including calligraphy, lantern making, and cooking classes, and enjoy a Lunar feast at one of the many delicious food stalls. The event also features the family friendly Lunar Lounge, Lantern Garden installation, firecracker display, dragon and lion dances, and a fireworks finale at 9pm.
Chang Lai Yuan Chinese Gardens in Nurragingy Reserve will be adorned with colour as we prepare to ring in the Year of the Dog. Grab your family, friends and picnic blanket and join us for an evening of live cultural stage entertainment, food and market stalls, Paw Patrol Kids Show and jumping castle, free kids craft- lantern making, fan decorating, calligraphy, origami, lion dance and fireworks.
Friday, 16 Feb – Sunday 4 Mar: Sydney Chinese New Year Festival, City of Sydney More than 1 million people will flock to 80 spectacular events in Sydney’s Chinese New Year Festival, making it one of the largest Lunar New Year celebrations outside China. Find your zodiac amongst the Lunar Lanterns popping up around the city and join the bustling crowds enjoying the flavours and sights of traditional celebrations in Chinatown. In 2018, Sydney will be illuminated by giant Lunar Lanterns representing the animal signs of the zodiac as we celebrate the Year of the Dog.
Saturdays, 17 Feb, 24 Feb, 3 Mar:Eastwood Plaza, Eastwood Ryde Lunar New Year Celebrations, City of Ryde In 2018, the celebration of Lunar New Year reaches its 10th Anniversary and the organising committee is planning a bigger and better celebration to mark this great milestone! Come along to three major events to celebrate the year of the Dog: Cooking competition is on Saturday 17 Feb from 10am, Lunar New Year Eastwood Night Markets is on Saturday 24 Feb from 4pm and Grand Celebration Day on 3 Mar from 11am.
Saturday, 17 Feb 4pm – 9pm: Dacey Gardens, Kingsford, Lunar New Year, Bayside Council The event is a free family-friendly event featuring music, food, dances, workshops, traditional lion dances and heritage celebrations inspired by Asian and Chinese cultures.
Saturday 17 Feb – Sunday, 4 Mar, Chinese New Year in Darling Harbour Celebrate Chinese New Year in Darling Harbour’s hidden pearl, the Chinese Garden of Friendship. There are over 3 weekends of performances, demonstrations, workshops and tours. Slow down in a tai chi class, or experience acrobatic lion dancing, said to bring you good luck and fortune. Learn the ancient art of laughing from deep down inside or observe a traditional tea ceremony in silence. The kids will be entranced by watercolour painting and taking The Emperor’s Quest around the garden. They can also get creative decorating their own lantern to take home. $6 for adults, $3 children.
Friday, 23 Feb – Sunday 25 Feb, Fairfield Showground, Smithfield Rd, Prairiewood, Tet/Lunar New Year Festival, Vietnamese Community (Adults $7, Children $5) Organised by the Vietnamese Community in Australia (VCA), this is an annual fundraiser for them and the largest Vietnamese celebration in the state, attracting over 60,000 visitors. This is the one to go to if you want to see how the Vietnamese celebrate new year (noodlies video round-up from the 2012 Festival below).
Friday, 23 Feb, 3.30pm – 6pm: Lane Cove Plaza, Lunar New Year in Lane Cove, Lane Cove Council Help bring in the Year of the Dog at this special Lunar New Year celebration. The event will include a host of live entertainment and activities including a Chinese lion dance, Japanese calligraphy performance, live music, creative workshops and more. Children will also receive their own lai see (lucky red envelope) for good luck.
Saturday 24 Feb, 10am – 5pm: Chatswood Mall, Chatswood Chinese New Year Festival, Willoughby Council Chatswood’s Chinese New Year Celebrations will be held on Saturday 24 February 2018 in Chatswood Mall and The Concourse to celebrate the Year of the Dog. This year’s entertainment program includes the traditional and very popular Lion and Dragon Dances, Chinese Kung Fu, magic show, acrobatics, folk dances and much more. The official opening will be held at 11am in Chatswood Mall. More than 30 specialty stalls selling Chinese products and food, information and services in Chatswood Mall and The Concourse offering great retail and promotional gifts.
Saturday, 3 Mar – Sunday 5 Mar, 9am – 4pm: Cabramatta Freedom Plaza, Lunar New Year Festival, Fairfield Council A lower-key event compared to the Council’s huge Moon Festival, this one has a Vietnamese flavour. The cultural festivities, held in the Cabramatta CBD, will feature the God of Fortune, Lion Dancing and loads of exciting entertainment for the whole family.
Enjoy!!!
The Identity Communications team wishes you all a happy, healthy and prosperous Year of the Dog.
PS. If you know of any other Festivals in Sydney, let us know!
China has exploded as a by-election issue in Bennelong.
How much will it affect Saturday’s result? IDENTITY Communications reckons it’s more nuanced than the current commentary.
The Liberal Party could suffer in Bennelong as a result of the Turnbull government’s “anti-Chinese” rhetoric over the Sam Dastyari donations scandal according to Australia’s first Chinese-born parliamentarian, Helen Sham-Ho. “I think (Chinese-born voters) think the government is anti-Chinese at this point in time.” she argues on ABC Radio.
By “anti-Chinese” Ms Sham-Ho means “anti-China”. China-born residents make up a large percentage of Chinese speakers in the electorate. However, there is also a significant number of people from Hong Kong, Malaysia, Taiwan as well as second generation Chinese speaking Australians. Source: 2016 ABS Census.
While the perceived anti-China rhetoric may impact voters born in China, arguably, it’s of less interest to those born in Australia, with lesser ties to China. China’s relationship with Hong Kong is still rocky, anti-China sentiment runs strong in some quarters. Taiwan’s relationship with China is complex at best. Arguably, standing up to China might not be such as bad thing for these groups.
What about other migrant groups in Bennelong?
China-born residents are the second largest birth place in the electorate (after Australia-born). There’s a significant gap in size to the next group, residents born in South Korea.
The relationship between these two countries was deeply damaged last July when Seoul agreed to install the US-owned Terminal High Altitude Area Defense (THAAD) missile defense platform on its land. That led to boycott of Korean products in China. Hyundai Elantra, China’s fourth top selling car in 2016, dropped to number 18 so far in 2017. The dispute between China and South Korea over THAAD is only starting to cool.
The recent China-India border dispute played out in Australia with Chinese students at Sydney University protesting against the use of an outdated map depicting the border of China and India. A week earlier, members of the local Chinese community used 70th India’s Independence Day to highlight the border dispute by driving their flashy supercars around Sydney. The last stop of the drive by protest was the Consulate General of India in Sydney (image above courtesy of Sydney Today). Arguably, Indian-born voters in Bennelong might welcome a more assertive Australian stance in relation to China.
China-born vote
Of course, all this talk about homeland politics ignore the role of bread and butter local issues such as health, education, national security, etc. For migrants who come to Australia seeking a better life for themselves and their children, these issues also rank.
Regardless of whether John Alexander or Kristina Keneally wins on Saturday, the issues in Bennelong are more complex than perceived pro or anti-China rhetoric, and who stays and who resigns.
Additional notes
As pointed out by Robert Simons, when you take into account Australian Citizenship, the above numbers may change. As there has been a dramatic increase in number of arrivals from China in recent years, this could potentially reduce the number of eligible voters born in China.
Key multicultural stats for NSW from the 2016 Census.
NSW is one of Australia’s most culturally diverse states where one in four (25%) speaks a language other than English at home. In Sydney the figure rises to one in three (36%). This is due to the high concentration of culturally and linguistically diverse (CALD) audiences in greater Sydney, only 8% of CALD audiences live outside of Sydney.
Top languages spoken in NSW The top languages (other than English) spoken at home in NSW and their English proficiency are shown below. The top five languages are unchanged since 2006, however the order have changed.
Mandarin is now the state’s most spoken language, overtaking Arabic. Mandarin is up 72% since the past Census, Hindi is up by 27% and Korean by 26%. All language groups in the top 10 have recorded increases except Greek, down 6% and Italian, down 9% since the 2011 Census.
Rank
Language
High Proficiency
Low Proficiency
Total
Not applicable
Grand Total
1
Mandarin
170426
68165
238591
1351
239947
2
Arabic
167006
31935
198941
1882
200828
3
Cantonese
103820
38770
142590
746
143338
4
Vietnamese
68948
33346
102294
604
102896
5
Greek
68294
12576
80870
816
81685
6
Italian
65141
9594
74735
959
75697
7
Hindi
63456
3020
66476
562
67037
8
Spanish
55340
7518
62858
672
63523
9
Korean
39428
19952
59380
533
59914
10
Tagalog
43363
1313
44676
451
45133
11
Nepali
31883
2434
34317
283
34608
12
Punjabi
29658
3480
33138
291
33429
13
Bengali
28944
2530
31474
207
31687
14
Indonesian
26836
2979
29815
219
30032
15
Urdu
26951
2430
29381
330
29723
16
Tamil
26793
2669
29462
206
29676
17
Macedonian
23063
4749
27812
326
28144
18
Thai
18205
6396
24601
232
24841
19
Filipino
23333
673
24006
209
24211
20
French
22566
958
23524
222
23743
21
German
22090
662
22752
284
23029
22
Portuguese
19524
3233
22757
238
23005
23
Persian (excluding Dari)
17872
3955
21827
209
22044
24
Turkish
17425
3989
21414
210
21623
25
Serbian
17554
3709
21263
220
21489
26
Croatian
18186
2759
20945
208
21149
27
Assyrian Neo-Aramaic
15608
4512
20120
193
20316
28
Gujarati
16971
1779
18750
127
18875
29
Russian
15838
2823
18661
110
18765
30
Japanese
14587
2598
17185
136
17321
31
Samoan
14833
1370
16203
338
16544
32
Polish
12547
1452
13999
126
14127
33
Malayalam
12748
1034
13782
96
13885
34
Telugu
11541
816
12357
100
12463
35
Maltese
11264
897
12161
167
12328
37
Khmer
7628
3938
11566
119
11697
38
Sinhalese
10741
435
11176
56
11232
39
Tongan
9175
949
10124
160
10286
40
Chaldean Neo-Aramaic
6229
3049
9278
64
9340
41
Dari
6745
2272
9017
122
9141
42
Dutch
8388
194
8582
111
8688
43
Armenian
6969
827
7796
45
7839
44
Afrikaans
7571
119
7690
51
7735
45
Min Nan
5546
1632
7178
40
7213
46
Chinese, nfd
4554
2512
7066
55
7114
47
Hungarian
5881
596
6477
52
6533
48
Marathi
5615
321
5936
31
5967
49
Lao
3819
1535
5354
51
5405
50
Burmese
3817
1039
4856
37
4902
51
Hazaraghi
2989
1790
4779
64
4834
52
Fijian
4315
152
4467
68
4532
53
Bosnian
3192
654
3846
40
3889
54
Kannada
3468
179
3647
17
3663
55
Hebrew
3316
121
3437
32
3468
56
Czech
3182
187
3369
29
3395
57
Swedish
3184
105
3289
25
3316
58
Inadequately described
2261
624
2885
367
3247
59
Malay
2682
141
2823
19
2838
60
Southern Asian Languages, nfd
2507
205
2712
40
2750
61
Auslan
1971
661
2632
63
2693
62
Kurdish
2082
534
2616
39
2653
63
Pashto
2047
549
2596
57
2650
64
Shona
2511
52
2563
22
2580
65
Romanian
2198
235
2433
21
2450
66
Maori (New Zealand)
2322
59
2381
51
2432
67
Slovak
2104
124
2228
15
2239
68
Ukrainian
1965
224
2189
21
2208
69
Wu
1471
674
2145
3
2147
70
Dinka
1642
335
1977
32
2012
71
Serbo-Croatian/Yugoslavian, so described
1520
265
1785
41
1828
72
Swahili
1611
140
1751
23
1770
73
Akan
1632
81
1713
31
1743
74
Danish
1682
39
1721
5
1731
75
Hakka
1279
395
1674
9
1675
76
Maori (Cook Island)
1477
93
1570
47
1612
77
Finnish
1436
138
1574
15
1588
78
Mongolian
901
597
1498
8
1507
79
Fijian Hindustani
1386
63
1449
13
1458
80
Krio
1179
95
1274
40
1314
81
Slovene
1165
89
1254
15
1271
82
Somali
1066
164
1230
17
1245
83
Bisaya
976
41
1017
8
1028
84
Rohingya
421
532
953
15
968
85
Norwegian
929
27
956
5
960
86
Latvian
835
29
864
10
871
87
Tibetan
566
280
846
7
859
88
Bulgarian
787
55
842
5
844
89
African Languages, nec
755
65
820
20
841
90
Konkani
786
37
823
4
829
91
Karen
456
370
826
3
825
92
Amharic
693
64
757
20
773
93
Albanian
667
98
765
10
772
94
Mauritian Creole
719
42
761
10
760
95
Cebuano
729
25
754
7
754
96
Lithuanian
686
33
719
5
717
97
Igbo
688
15
703
14
715
98
Tok Pisin (Neomelanesian)
594
32
626
8
642
99
Yoruba
616
10
626
3
631
100
Estonian
573
26
599
3
609
101
Indo-Aryan, nfd
555
40
595
12
609
102
Australian Indigenous Languages, nfd
528
30
558
59
609
103
African Languages, nfd
527
59
586
13
600
104
Irish
574
6
580
6
587
105
Tokelauan
392
52
444
12
458
106
Sindhi
425
41
466
4
457
107
Welsh
421
11
432
5
434
108
Sign Languages, nfd
210
165
375
19
387
109
Tigrinya
304
68
372
3
382
110
Wiradjuri
344
7
351
11
374
111
French Creole, nfd
360
10
370
0
368
112
Ndebele
352
0
352
0
355
113
Indo-Aryan, nec
293
42
335
0
334
114
Gaelic (Scotland)
303
0
303
6
321
115
Niue
302
7
309
4
318
116
Oriya
288
26
314
4
309
117
Burmese and Related Languages, nec
189
114
303
12
306
118
Other Southern Asian Languages
287
17
304
0
302
119
Tetum
246
50
296
4
301
120
Iranic, nfd
226
67
293
8
295
121
Uygur
207
84
291
0
288
122
Kirundi (Rundi)
185
51
236
4
248
123
Fulfulde
203
32
235
6
242
124
IIokano
212
15
227
0
220
125
Ilonggo (Hiligaynon)
219
0
219
0
219
126
Rotuman
203
6
209
0
206
127
Tulu
185
3
188
0
197
128
Azeri
166
22
188
3
187
129
Madi
155
30
185
0
184
130
Zulu
164
0
164
3
172
131
Aboriginal English, so described
165
3
168
6
168
132
Swiss, so described
165
0
165
0
168
133
Chin Haka
82
80
162
0
165
134
Other Australian Indigenous Languages, nec
153
4
157
3
163
135
Catalan
153
8
161
0
159
136
Hmong
97
54
151
0
153
137
Ewe
127
26
153
4
152
138
Turkmen
129
22
151
0
150
139
Kinyarwanda (Rwanda)
120
25
145
0
147
140
Luganda
136
0
136
0
144
141
Assamese
135
4
139
0
138
142
Yiddish
122
3
125
4
136
143
Creole, nfd
124
4
128
0
129
144
Norf'k-Pitcairn
125
0
125
0
127
145
Timorese
92
38
130
6
125
146
Mandinka
101
14
115
4
118
147
Oromo
97
21
118
0
116
148
Pampangan
96
3
99
0
106
149
Georgian
76
18
94
0
103
150
Latin
87
19
106
0
100
151
Tswana
92
0
92
0
95
152
Southeast Asian Austronesian Languages, nec
87
4
91
0
88
153
Bandjalang
85
0
85
6
88
154
Cypriot, so described
77
13
90
0
87
155
Gumbaynggir
84
0
84
0
87
156
Mandaean (Mandaic)
74
13
87
4
85
157
Yumplatok (Torres Strait Creole)
71
3
74
4
82
158
Bislama
76
0
76
0
81
159
Kashmiri
76
0
76
0
79
160
Ga
78
3
81
0
77
161
Bari
71
4
75
0
74
162
Czechoslovakian, so described
70
10
80
0
73
163
Southeast Asian Austronesian Languages, nfd
68
0
68
0
72
164
Icelandic
63
4
67
0
72
165
Pidgin, nfd
68
8
76
0
71
166
Acholi
67
3
70
0
71
167
Gamilaraay
66
3
69
0
70
168
Balinese
56
9
65
0
70
169
Uzbek
58
11
69
0
69
170
Pacific Austronesian Languages, nec
57
10
67
0
69
171
Hausa
55
9
64
0
68
172
Solomon Islands Pijin
66
0
66
0
67
173
Dan (Gio-Dan)
55
4
59
0
64
174
Gilbertese
57
0
57
3
63
175
Burmese and Related Languages, nfd
30
27
57
3
62
176
Zomi
16
41
57
0
60
177
Bemba
58
0
58
0
59
178
Dhivehi
53
4
57
0
59
179
Balochi
50
3
53
0
57
180
Moro (Nuba Moro)
33
12
45
5
57
181
Other Eastern Asian Languages, nec
31
25
56
0
56
182
Key Word Sign Australia
25
23
48
3
55
183
Papua New Guinea Languages, nfd
52
0
52
0
54
184
Motu (HiriMotu)
58
0
58
0
52
185
Liberian (Liberian English)
45
5
50
4
52
186
Themne
44
5
49
0
52
187
Seychelles Creole
45
0
45
3
52
188
Acehnese
28
20
48
0
51
189
Xhosa
39
0
39
6
46
190
Dravidian, nec
41
0
41
0
45
191
Belorussian
36
6
42
0
43
192
Nyanja (Chichewa)
35
0
35
0
41
193
Eastern European Languages, nfd
33
0
33
0
39
194
American Languages
37
6
43
0
38
195
Mon-Khmer, nec
34
7
41
0
35
196
Invented Languages
36
0
36
0
34
197
Anuak
30
5
35
0
33
198
Romany
19
6
25
0
32
199
Dhanggatti
24
6
30
0
31
200
Papua New Guinea Languages, nec
30
0
30
0
30
201
Luo
26
0
26
0
29
202
Dharawal
22
0
22
3
29
203
Bikol
25
0
25
0
28
204
Other Australian Indigenous Languages, nfd
23
3
26
0
27
205
Yolngu Matha, nfd
25
0
25
3
27
206
Kikuyu
23
0
23
0
27
207
Mon
18
12
30
0
26
208
Middle Eastern Semitic Languages, nec
24
4
28
0
26
209
Tuvaluan
23
0
23
0
26
210
Nuer
17
0
17
0
26
211
Paakantyi
26
3
29
0
24
212
Lingala
26
4
30
0
22
213
Other Southeast Asian Languages
22
0
22
0
22
214
Pacific Austronesian Languages, nfd
19
0
19
3
22
215
Turkic, nec
19
5
24
0
21
216
Javanese
12
3
15
0
21
217
Other Southern European Languages, nec
12
6
18
0
19
218
Bassa
15
0
15
0
19
219
Harari
13
0
13
0
19
220
Sign Languages, nec
9
7
16
0
17
221
Eastern Asian Languages, nfd
12
3
15
0
16
222
Chinese, nec
12
3
15
0
15
223
Nyungar
11
0
11
0
15
224
Shilluk
18
0
18
0
14
225
Iberian Romance, nfd
13
0
13
0
14
226
Iranic, nec
10
3
13
0
14
227
Mann
8
0
8
0
14
228
Yankunytjatjara
11
0
11
0
13
229
Letzeburgish
9
0
9
0
13
230
Basque
17
0
17
0
12
231
Frisian
8
0
8
0
12
232
Celtic, nec
15
0
15
0
11
233
Tai, nec
10
0
10
0
11
234
Nauruan
13
4
17
0
10
235
Iberian Romance, nec
13
0
13
0
10
236
Other Eastern Asian Languages, nfd
13
0
13
0
10
237
Middle Eastern Semitic Languages, nfd
5
0
5
0
10
238
Ngarrindjeri
9
0
9
0
9
239
German and Related Languages, nfd
5
0
5
0
9
240
Iban
4
0
4
0
9
241
Finnish and Related Languages, nfd
10
0
10
0
8
242
Kalaw Kawaw Ya/Kalaw Lagaw Ya
10
0
10
0
8
243
Warlpiri
7
0
7
0
8
244
Kpelle
6
0
6
0
8
245
Southwest and Central Asian Languages, nfd
11
0
11
0
7
246
Arrernte, nec
7
0
7
0
7
247
Gurindji
6
0
6
0
7
248
Scandinavian, nec
5
0
5
0
7
249
Kuuku-Ya'u
6
0
6
3
6
250
Pitjantjatjara
6
0
6
0
6
251
Torres Strait Island Languages, nfd
3
0
3
0
6
252
Krahn
0
0
0
0
6
253
Oceanian Pidgins and Creoles, nec
0
0
0
0
6
254
Tai, nfd
7
0
7
0
5
255
Finnish and Related Languages, nec
5
0
5
0
5
256
Southern European Languages, nfd
5
0
5
0
5
257
Tiwi
5
0
5
0
5
258
Oceanian Pidgins and Creoles, nfd
5
0
5
0
5
259
Muruwari
4
0
4
0
5
260
Other Southwest and Central Asian Languages, nec
3
0
3
0
5
261
Murrinh Patha
4
0
4
0
4
262
Guugu Yimidhirr
4
0
4
0
4
263
Meriam Mir
4
0
4
0
4
264
Arrernte, nfd
4
0
4
0
4
265
Portuguese Creole, nfd
4
0
4
0
4
266
Baltic, nfd
0
0
0
0
4
267
Githabul
7
0
7
0
3
268
Yorta Yorta
4
0
4
0
3
269
Celtic, nfd
3
0
3
0
3
270
South Slavic, nfd
3
0
3
0
3
271
Other Eastern European Languages, nec
3
0
3
0
3
272
Southeast Asian Languages, nfd
3
0
3
0
3
273
Anindilyakwa
3
0
3
0
3
274
Kriol
3
0
3
0
3
275
Aromunian (Macedo-Romanian)
0
0
0
0
3
276
Tatar
0
0
0
0
3
277
Luritja
0
0
0
0
3
Total
1549025
336268
1885293
5594786
7480194
.
Note: does not include English and Not Stated. Low Proficiency include “Not Well” or “Not at All”, High Proficiency include “Well” or “Very Well” in relation to English language proficiency.
Top local government areas (LGAs) ranked by the percentage of residents who speak a language other than English (LOTE) at home in NSW.
Rank
LGA
Total
LOTE
% LOTE
1
Fairfield (C)
198816
140724
71
2
Cumberland (A)
216077
141811
66
3
Strathfield (A)
40313
25870
64
4
Burwood (A)
36810
23421
63
5
Canterbury-Bankstown (A)
346300
208323
60
6
Rockdale (C)
109402
61542
56
7
Georges River (A)
146834
78617
54
8
Parramatta (C)
226153
117616
52
9
Liverpool (C)
204330
106094
52
10
Ryde (C)
116304
55901
48
11
Botany Bay (C)
46651
20789
45
12
Blacktown (C)
336965
138300
41
13
Canada Bay (A)
88015
35968
41
14
Willoughby (C)
74303
29896
40
15
Sydney (C)
208376
75386
36
16
Randwick (C)
140659
45112
32
17
The Hills Shire (A)
157243
50112
32
18
Hornsby (A)
142666
44379
31
19
Campbelltown (C) (NSW)
157007
47716
30
20
Inner West (A)
182037
51715
28
21
Ku-ring-gai (A)
118053
32746
28
22
Lane Cove (A)
36050
9514
26
23
North Sydney (A)
67655
15053
22
24
Waverley (A)
66813
14016
21
25
Griffith (C)
25635
5347
21
26
Hunters Hill (A)
13999
2722
19
27
Penrith (C)
196064
33077
17
28
Wollongong (C)
203630
34297
17
29
Woollahra (A)
54239
8376
15
30
Northern Beaches (A)
252876
38209
15
31
Mosman (A)
28476
4302
15
32
Camden (A)
78220
11272
14
33
Sutherland Shire (A)
218465
28411
13
34
Queanbeyan-Palerang Regional (A)
56027
6787
12
35
Shellharbour (C)
68460
7112
10
36
Newcastle (C)
155412
15381
10
37
Armidale Regional (A)
29451
2333
8
38
Coffs Harbour (C)
72949
5460
7
39
Leeton (A)
11167
816
7
40
Albury (C)
51080
3451
6
41
Byron (A)
31556
2126
7
42
Balranald (A)
2290
154
7
43
Wagga Wagga (C)
62383
4128
7
44
Blue Mountains (C)
76902
4708
6
45
Carrathool (A)
2723
164
6
46
Orange (C)
40348
2411
6
47
Hawkesbury (C)
64591
3851
6
48
Central Coast (C) (NSW)
327736
19213
6
49
Wollondilly (A)
48520
2766
6
50
Wingecarribee (A)
47878
2701
6
51
Walgett (A)
6112
326
5
52
Snowy Monaro Regional (A)
20216
1069
5
53
Goulburn Mulwaree (A)
29608
1401
5
54
Western Plains Regional (A)
50075
2348
5
55
Lismore (C)
43134
1989
5
56
Lake Macquarie (C)
197373
8749
4
57
Kiama (A)
21466
931
4
58
Tweed (A)
91374
3851
4
59
Bathurst Regional (A)
41301
1694
4
60
Cobar (A)
4650
189
4
61
Shoalhaven (C)
99649
4013
4
62
Maitland (C)
77307
3067
4
63
Hay (A)
2945
112
4
64
Ballina (A)
41786
1582
4
65
Eurobodalla (A)
37229
1400
4
66
Tamworth Regional (A)
59662
2239
4
67
Yass Valley (A)
16143
572
4
68
Moree Plains (A)
13158
466
4
69
Brewarrina (A)
1645
58
4
70
Snowy Valleys (A)
14398
503
3
71
Lithgow (C)
21090
733
3
72
Muswellbrook (A)
16086
559
3
73
Hilltops (A)
18497
634
3
74
Port Stephens (A)
69556
2371
3
75
Oberon (A)
5301
180
3
76
Murrumbidgee (A)
3838
127
3
77
Edward River (A)
8847
289
3
78
Bellingen (A)
12670
403
3
79
Inverell (A)
16485
521
3
80
Singleton (A)
22990
716
3
81
Berrigan (A)
8462
262
3
82
Port Macquarie-Hastings (A)
78541
2400
3
83
Junee (A)
6295
192
3
84
Bega Valley (A)
33254
1010
3
85
Upper Hunter Shire (A)
14112
420
3
86
Wentworth (A)
6798
200
3
87
Parkes (A)
14611
415
3
88
Bourke (A)
2633
72
3
89
Kyogle (A)
8939
244
3
90
Mid-Western Regional (A)
24079
652
3
91
Cowra (A)
12464
331
3
92
Central Darling (A)
1831
48
3
93
Mid-Coast (A)
90302
2362
3
94
Broken Hill (C)
17709
446
3
95
Murray River (A)
11682
292
3
96
Narrandera (A)
5853
144
3
97
Tenterfield (A)
6624
159
2
98
Nambucca (A)
19210
456
2
99
Bland (A)
5958
138
2
100
Kempsey (A)
28886
647
2
101
Gunnedah (A)
12214
273
2
102
Bogan (A)
2689
60
2
103
Temora (A)
6110
134
2
104
Lachlan (A)
6195
133
2
105
Clarence Valley (A)
50670
1082
2
106
Cabonne (A)
13391
281
2
107
Forbes (A)
9589
201
2
108
Glen Innes Severn (A)
8832
184
2
109
Warren (A)
2730
56
2
110
Gundagai (A)
11144
227
22
111
Warrumbungle Shire (A)
9380
191
2
112
Greater Hume Shire (A)
10357
209
2
113
Gilgandra (A)
4234
84
2
114
Federation (A)
12279
239
2
115
Cessnock (C)
55561
1056
2
116
Narrabri (A)
13083
227
2
117
Richmond Valley (A)
22805
391
2
118
Uralla (A)
6049
98
2
119
Blayney (A)
7259
117
2
120
Upper Lachlan Shire (A)
7694
121
2
121
Lockhart (A)
3121
43
1
122
Weddin (A)
3660
50
1
123
Coonamble (A)
3919
49
1
124
Walcha (A)
3090
38
1
125
Narromine (A)
6444
77
1
126
Coolamon (A)
4313
51
1
127
Gwydir (A)
5255
60
1
128
Liverpool Plains (A)
7689
84
1
129
Dungog (A)
8976
76
0
Total
7480230
1882018
25
Note: Unincorporated NSW, No usual address (NSW) and Migratory – Offshore – Shipping (NSW).
NSW is home to over 216,000 people who identify as an Aboriginal or Torres Strait Islander more than any other Australian state or territory. This is an increase of 25% since the 2011 Census. Seven in 10 of the community (68%) live outside greater Sydney.
0-4
5-14
15-24
25-44
45-64
65+
Total
Males
13006
25339
21109
24496
18041
5379
107368
Females
11958
23971
20217
26141
20323
6200
108809
Total
24956
49315
41327
50653
38354
11576
216176
As always, get in touch if you have any questions on how to reach multicultural audiences.
Please read other IDENTITY posts for data from the 2016 Census on:
Key Victorian multicultural stats from the 2016 Census.
IDENTITY Communications, the intelligent multicultural marketing agency has compiled key multicultural data from the latest Census:
Top languages spoken in Victoria, including those with low English language proficiency.
Top local government areas ranked by the number of residents who speak a language other than English at home.
Top languages spoken in Victoria (other than English).
Mandarin speakers in Victoria has increased by 85% in the five years between the last two Censuses (2011-2016). It has overtaken Italian and Greek to be the most spoken language, other than English in Victoria. Over the same period, Italian speakers have declined by 10%, Greek by 5%, while Vietnamese has increased by 19% and Cantonese by 7%.
Rank
Language
High Proficiency
Low Proficiency
Total
Not applicable
Grand Total
1
Mandarin
141989
48713
190702
1091
191796
2
Italian
94897
15835
110732
1548
112270
3
Greek
90296
19390
109686
1023
110706
4
Vietnamese
70602
32025
102627
805
103429
5
Arabic
66071
12639
78710
878
79589
6
Cantonese
58939
18676
77615
465
78078
7
Punjabi
49722
5853
55575
593
56166
8
Hindi
48419
2440
50859
379
51236
9
Sinhalese
35093
2049
37142
281
37428
10
Spanish
31256
3895
35151
348
35492
11
Turkish
25490
6028
31518
318
31833
12
Macedonian
24355
4826
29181
321
29487
13
Tamil
23088
2349
25437
230
25664
14
Urdu
20928
2043
22971
228
23204
15
Tagalog/Filipino
39309
1142
40451
373
40828
16
Croatian
17464
2813
20277
236
20508
17
German
18938
536
19474
236
19715
18
French
18409
738
19147
171
19310
19
Russian
14463
3087
17550
135
17684
20
Serbian
13943
2918
16861
189
17055
21
Malayalam
15459
1365
16824
131
16952
22
Maltese
15433
1241
16674
222
16895
23
Indonesian
15543
1123
16666
123
16781
24
Persian (excluding Dari)
13075
3197
16272
149
16433
25
Korean
11061
4333
15394
128
15519
26
Polish
13194
1840
15034
141
15177
27
Gujarati
13609
1351
14960
107
15064
28
Khmer
9535
5045
14580
134
14723
29
Telugu
12090
996
13086
73
13160
30
Dari
8778
3457
12235
156
12386
31
Thai
9377
2189
11566
111
11669
32
Samoan
10523
886
11409
205
11611
33
Japanese
9765
1625
11390
94
11483
34
Bengali
10189
730
10919
78
10997
35
Nepali
9382
957
10339
70
10413
36
Non-verbal, so described
361
7036
7397
1806
9210
37
Hazaraghi
5746
3192
8938
121
9061
38
Dutch
8266
215
8481
109
8600
39
Chaldean Neo-Aramaic
5430
2290
7720
55
7784
40
Assyrian Neo-Aramaic
5469
2034
7503
72
7571
41
Somali
6283
1054
7337
119
7454
42
Portuguese
6471
783
7254
48
7299
43
Chinese, nfd
4484
2571
7055
40
7097
44
Albanian
5619
1136
6755
73
6832
45
Hungarian
5950
708
6658
73
6729
46
Bosnian
4825
982
5807
75
5884
47
Min Nan
4800
919
5719
30
5750
48
Afrikaans
5451
77
5528
36
5563
49
Hakka
3965
1536
5501
35
5532
50
Karen
2414
2715
5129
43
5177
51
Hebrew
4962
173
5135
31
5172
52
Romanian
4558
517
5075
46
5127
53
Malay
4641
270
4911
33
4946
54
Dinka
3971
827
4798
75
4874
55
Pashto
3522
1105
4627
61
4691
56
Inadequately described
2810
1120
3930
348
4278
57
Burmese
2600
1541
4141
34
4177
58
Marathi
3700
158
3858
22
3878
59
Amharic
3248
419
3667
65
3724
60
Kannada
3463
170
3633
20
3654
61
Tongan
2930
269
3199
61
3257
62
Chin Haka
1474
1654
3128
24
3142
63
Auslan
2175
629
2804
74
2870
64
Ukrainian
2473
334
2807
36
2839
65
Southern Asian Languages, nfd
2561
254
2815
31
2839
66
Swahili
2129
290
2419
24
2443
67
Mauritian Creole
2214
146
2360
20
2367
68
Tigrinya
1835
349
2184
34
2218
69
Shona
2062
35
2097
38
2129
70
Oromo
1735
321
2056
45
2104
71
Armenian
1768
220
1988
14
2004
72
Lao
1502
478
1980
20
1999
73
Serbo-Croatian/Yugoslavian, so described
1612
281
1893
22
1911
74
Swedish
1834
64
1898
6
1910
75
Burmese and Related Languages, nec
813
994
1807
8
1823
76
Slovene
1606
105
1711
23
1740
77
Maori (New Zealand)
1607
48
1655
26
1674
78
Kurdish
1138
453
1591
14
1606
79
Nuer
1356
215
1571
26
1599
80
Slovak
1410
171
1581
7
1592
81
Czech
1434
114
1548
10
1564
82
Maori (Cook Island)
1368
80
1448
27
1464
83
Yiddish
1163
102
1265
32
1295
84
French Creole, nfd
1168
38
1206
15
1217
85
Danish
1051
20
1071
17
1092
86
Latvian
970
37
1007
7
1008
87
Fijian
953
28
981
19
1007
88
Konkani
912
47
959
7
965
89
Finnish
888
67
955
8
964
90
Wu
640
300
940
0
938
91
Creole, nfd
785
40
825
10
847
92
Bisaya
764
38
802
5
811
93
Cebuano
670
26
696
7
705
94
Bulgarian
636
59
695
0
698
95
Yoruba
656
8
664
7
675
96
Lithuanian
605
36
641
9
654
97
African Languages, nfd
541
77
618
8
631
98
Zomi
241
375
616
6
619
99
Hmong
377
179
556
14
573
100
African Languages, nec
500
62
562
12
572
101
Sindhi
521
42
563
5
570
102
Rohingya
219
332
551
15
566
103
Fijian Hindustani
506
13
519
11
530
104
Norwegian
493
21
514
7
520
105
Harari
449
51
500
9
517
106
Akan
449
27
476
7
484
107
Igbo
421
21
442
10
450
108
Irish
395
13
408
5
412
109
Tibetan
263
134
397
0
395
110
Burmese and Related Languages, nfd
187
193
380
3
382
111
Indo-Aryan, nfd
311
21
332
11
348
112
Tetum
277
53
330
6
337
113
Iranic, nfd
214
115
329
0
331
114
Kirundi (Rundi)
228
85
313
9
319
115
Tok Pisin (Neomelanesian)
302
8
310
3
314
116
Welsh
285
5
290
4
301
117
Estonian
272
17
289
3
293
118
Krio
269
20
289
8
289
119
Uygur
196
78
274
0
271
120
Timorese
186
69
255
3
259
121
Gaelic (Scotland)
236
9
245
4
243
122
Oriya
218
17
235
0
235
123
Tulu
224
12
236
0
230
124
Indo-Aryan, nec
191
21
212
0
213
125
Ndebele
193
0
193
3
200
126
Shilluk
175
21
196
3
199
127
Sign Languages, nfd
105
84
189
11
199
128
Pidgin, nfd
186
3
189
0
184
129
Other Southern Asian Languages
174
10
184
0
183
130
Mongolian
129
45
174
0
177
131
Ilonggo (Hiligaynon)
168
5
173
0
175
132
Bari
144
22
166
3
173
133
Dhivehi
161
7
168
0
172
134
Australian Indigenous Languages, nfd
147
9
156
8
155
135
Luganda
134
9
143
7
145
136
Nauruan
146
0
146
0
145
137
Assamese
128
3
131
0
137
138
IIokano
128
0
128
0
135
139
Catalan
124
14
138
3
132
140
Mon-Khmer, nec
90
42
132
0
126
141
Ewe
102
13
115
0
116
142
Swiss, so described
114
0
114
0
115
143
Cypriot, so described
101
17
118
0
115
144
Acholi
91
13
104
3
113
145
Zulu
100
5
105
0
109
146
Tswana
108
0
108
0
109
147
Tigre
88
15
103
0
105
148
Niue
109
0
109
0
102
149
Azeri
93
10
103
0
100
150
Latin
87
11
98
4
99
151
Romany
76
16
92
3
97
152
Kinyarwanda (Rwanda)
67
21
88
3
97
153
Dan (Gio-Dan)
82
10
92
3
93
154
Uzbek
65
21
86
0
92
155
Kashmiri
80
8
88
0
89
156
Bemba
79
0
79
0
83
157
Belorussian
76
14
90
0
82
158
Georgian
52
23
75
0
75
159
Pampangan
70
0
70
0
74
160
Mandinka
58
13
71
0
65
161
Nyanja (Chichewa)
57
0
57
0
64
162
Yorta Yorta
58
0
58
0
59
163
Tuvaluan
56
3
59
0
58
164
Hausa
48
7
55
0
57
165
Liberian (Liberian English)
43
9
52
0
57
166
Southeast Asian Austronesian Languages, nec
42
6
48
0
54
167
Gilbertese
51
3
54
0
54
168
Turkmen
47
9
56
0
53
169
Dravidian, nec
48
3
51
0
50
170
Key Word Sign Australia
20
24
44
0
47
171
Fulfulde
36
3
39
6
46
172
Aromunian (Macedo-Romanian)
40
5
45
0
45
173
Madi
41
9
50
0
45
174
Ga
38
11
49
0
43
175
Lingala
32
0
32
0
42
176
Invented Languages
36
0
36
0
42
177
Southeast Asian Austronesian Languages, nfd
42
0
42
0
41
178
Icelandic
42
3
45
0
40
179
Kikuyu
41
0
41
0
39
180
Eastern European Languages, nfd
32
8
40
0
36
181
Luo
24
4
28
0
36
182
Pacific Austronesian Languages, nec
27
10
37
0
36
183
Papua New Guinea Languages, nfd
35
0
35
0
36
184
Mon
20
14
34
0
35
185
Bikol
32
0
32
0
34
186
Other Southern European Languages, nec
34
0
34
0
33
187
Balinese
24
0
24
0
33
188
Mandaean (Mandaic)
30
0
30
3
32
189
Loma (Lorma)
23
7
30
0
32
190
Bislama
32
0
32
0
32
191
American Languages
29
3
32
0
31
192
Seychelles Creole
23
0
23
0
30
193
Moro (Nuba Moro)
18
3
21
0
30
194
Spanish Creole, nfd
28
0
28
0
30
195
Mann
23
3
26
0
29
196
Motu (HiriMotu)
23
5
28
0
29
197
Aboriginal English, so described
25
0
25
0
28
198
Xhosa
25
0
25
0
27
199
Tokelauan
23
0
23
0
26
200
Czechoslovakian, so described
23
0
23
0
25
201
Balochi
20
0
20
0
25
202
Yumplatok (Torres Strait Creole)
14
0
14
3
25
203
Wiradjuri
19
0
19
0
24
204
Krahn
15
0
15
6
24
205
Papua New Guinea Languages, nec
20
8
28
0
24
206
Anuak
14
9
23
0
23
207
Nyungar
21
0
21
0
19
208
Celtic, nfd
18
7
25
0
18
209
Bassa
19
0
19
0
18
210
Warlpiri
12
0
12
0
17
211
Frisian
12
0
12
0
15
212
Tatar
12
0
12
0
15
213
Pitjantjatjara
18
0
18
0
15
214
Rotuman
15
0
15
0
15
215
Sign Languages, nec
11
4
15
0
15
216
Javanese
19
0
19
0
14
217
Other Eastern Asian Languages, nec
11
3
14
0
14
218
Kriol
18
0
18
0
14
219
Paakantyi
11
0
11
0
13
220
Pacific Austronesian Languages, nfd
17
0
17
0
13
221
Yapese
12
0
12
0
13
222
Turkic, nec
15
0
15
0
12
223
Murrinh Patha
10
0
10
0
12
224
Wergaia
13
3
16
0
12
225
Chinese, nec
9
0
9
0
11
226
Other Australian Indigenous Languages, nec
10
0
10
0
11
227
Solomon Islands Pijin
10
0
10
0
11
228
Letzeburgish
14
0
14
0
10
229
Other Southeast Asian Languages
3
0
3
0
10
230
Yolngu Matha, nfd
3
0
3
0
10
231
Oceanian Pidgins and Creoles, nec
4
0
4
0
10
232
Iranic, nec
7
0
7
0
9
233
Middle Eastern Semitic Languages, nec
10
0
10
0
9
234
Ngarrindjeri
9
0
9
0
9
235
Portuguese Creole, nfd
12
0
12
0
9
236
Southeast Asian Languages, nfd
5
0
5
0
8
237
Tai, nec
5
5
10
0
8
238
Iban
3
4
7
0
8
239
Celtic, nec
7
0
7
0
7
240
Norf'k-Pitcairn
7
0
7
0
7
241
Basque
6
0
6
0
6
242
Arrernte, nec
9
0
9
0
6
243
Manyjilyjarra
6
0
6
0
6
244
Kanai
6
0
6
0
6
245
Kpelle
0
0
0
0
6
246
Tiwi
5
0
5
0
5
247
Wangkatha
4
0
4
0
5
248
Oceanian Pidgins and Creoles, nfd
9
0
9
0
5
249
Scandinavian, nfd
4
0
4
0
4
250
Iberian Romance, nec
3
0
3
0
4
251
Yidiny
4
0
4
0
4
252
Torres Strait Island Languages, nfd
4
0
4
0
4
253
Wajarri
5
0
5
0
4
254
Finnish and Related Languages, nec
0
0
0
0
3
255
Iberian Romance, nfd
4
0
4
0
3
256
Other Eastern European Languages, nec
0
0
0
0
3
257
Djambarrpuyngu
3
0
3
0
3
258
Guugu Yimidhirr
3
0
3
0
3
259
Cape York Peninsula Languages, nec
3
0
3
0
3
260
Yankunytjatjara
4
0
4
0
3
261
Bandjalang
3
0
3
0
3
262
Bidjara
3
0
3
0
3
263
Other Languages, nfd
3
0
3
0
3
Total
1,259,541
262,977
1,522,518
16,212
1,538,793
Note: “Not Stated” is not included. Low Proficiency include “Not Well” or “Not at All”, High Proficiency include “Well” or “Very Well” in relation to English language proficiency.
Top local government areas (LGAs) ranked by the number of residents who speak a language other than English at home in Victoria.
Brimbank LGA has the highest number of residents who speak a language at home with over 113,000 people followed by Casey. However, in terms of percentage of residents who speak a language other than English at home, Greater Dandenong tops the list with 64% followed by Brimbank.
Rank
LGA
Total
LOTE
% LOTE
1
Brimbank (C)
194315
113454
58
2
Casey (C)
299296
107270
36
3
Greater Dandenong (C)
152052
98020
64
4
Monash (C)
182617
91553
50
5
Wyndham (C)
217118
89168
41
6
Hume (C)
197376
88551
45
7
Whittlesea (C)
197490
86972
44
8
Melbourne (C)
135964
65452
48
9
Moreland (C)
162564
62047
38
10
Whitehorse (C)
162080
59510
37
11
Darebin (C)
146722
54340
37
12
Manningham (C)
116260
49410
42
13
Boroondara (C)
167232
45570
27
14
Glen Eira (C)
140875
44368
31
15
Melton (C)
135443
43582
32
16
Kingston (C)
151389
39350
26
17
Knox (C)
154109
38824
25
18
Moonee Valley (C)
116674
34718
30
19
Maribyrnong (C)
82285
34443
42
20
Banyule (C)
121869
26431
22
21
Hobsons Bay (C)
88777
25757
29
22
Greater Geelong (C)
233426
24809
11
23
Stonnington (C)
103831
24067
23
24
Port Phillip (C)
100863
20761
21
25
Yarra (C)
86652
19316
22
26
Maroondah (C)
110372
18721
17
27
Frankston (C)
134144
15242
11
28
Bayside (C)
97092
14236
15
29
Yarra Ranges (S)
149542
10708
7
30
Cardinia (S)
94130
10569
11
31
Greater Shepparton (C)
63839
9397
15
32
Mornington Peninsula (S)
154996
8402
5
33
Nillumbik (S)
61274
5635
9
34
Ballarat (C)
101689
5502
5
35
Mildura (RC)
53878
5126
10
36
Greater Bendigo (C)
110479
5103
5
37
Latrobe (C)
73257
4837
7
38
Mitchell (S)
40916
2948
7
39
Swan Hill (RC)
20587
2371
12
40
Wodonga (C)
39347
2364
6
41
Macedon Ranges (S)
46103
2064
4
42
Baw Baw (S)
48477
1922
4
43
Moorabool (S)
31820
1691
5
44
Wellington (S)
42986
1621
4
45
East Gippsland (S)
45041
1589
4
46
Bass Coast (S)
32806
1577
5
47
Warrnambool (C)
33655
1455
4
48
No usual address (Vic.)
7572
1396
18
49
Moira (S)
29108
1335
5
50
Wangaratta (RC)
28310
1302
5
51
Surf Coast (S)
29402
1180
4
52
Campaspe (S)
37054
1091
3
53
South Gippsland (S)
28700
972
3
54
Alpine (S)
12335
946
8
55
Colac-Otway (S)
20971
885
4
56
Horsham (RC)
19641
744
4
57
Hepburn (S)
15327
716
5
58
Golden Plains (S)
21687
649
3
59
Mount Alexander (S)
18762
637
3
60
Glenelg (S)
19556
443
2
61
Murrindindi (S)
13730
432
3
62
Southern Grampians (S)
15941
427
3
63
Ararat (RC)
11599
421
4
64
Benalla (RC)
13863
393
3
65
Indigo (S)
15953
364
2
66
Northern Grampians (S)
11436
361
3
67
Moyne (S)
16499
358
2
68
Mansfield (S)
8589
343
4
69
Strathbogie (S)
10272
340
3
70
Central Goldfields (S)
12993
325
3
71
Hindmarsh (S)
5725
308
5
72
Corangamite (S)
16053
268
2
73
Loddon (S)
7512
222
3
74
Gannawarra (S)
10548
208
2
75
Buloke (S)
6202
163
3
76
Yarriambiack (S)
6675
161
2
77
Towong (S)
5986
155
3
78
Pyrenees (S)
7240
152
2
79
West Wimmera (S)
3905
82
2
80
Queenscliffe (B)
2854
81
3
Total
5926624
1538831
26
Aboriginal and/or Torres Strait Islander Status by Age and Gender in Victoria.
0-4
5-14
15-24
25-44
45-64
65+
Total
Males
2,752
5,284
4,583
5,760
4,101
1,137
23,617
Females
2,725
5,123
4,486
6,017
4,429
1,379
24,159
Total
5,476
10,414
9,073
11,776
8,538
2,518
47,795
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