IDENTITY COMMUNICATIONS

Australia's Largest Diverse Marketing Agency

Top Languages Spoken in Australia

More than 5.5 million people in Australia speak a language other than English at home according to the 2021 Census. This is an increase of almost 800,000 compared to the 2016 Census. The top six languages spoken in Australia are shown below.

Mandarin

Cantonese

Arabic

Punjabi

Vietnamese

Greek

IDENTITY. Building social cohesion and unlocking the value of Australia's diversity.

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IDENTITY WINS 2021 PMCA – Outstanding Campaign of the Year.

A campaign to inform new new migrants about of Tax and Super in Australia wins top awards at PMCA (NSW Premier’s Multicultural Communications Awards). The campaign won the Business Campaign of the Year and impressed the judges so much that they also created a new category, awarding the campaign the Judge’s Choice – Outstanding Campaign of the Year. The Awards were given to ATO, UM and IDENTITY Communications.

The PMCAs is a national award that recognises best practice in multicultural marketing and media.

One in three people in Sydney speak a language other than English at home.

The top 10 languages (other than English) spoken in Sydney account for almost 3 in 5 of the non-English speaking population.

Seven in 10 residents in the Fairfield local government area speak a language other than English.

The increase in Punjabi speakers between 2016 and 2021. Punjabi is now the 5th most spoken language other than English in Australia.

Top 10 Local Government Areas ranked by percentage of the population who speak a language other than English at home.

Fairfield (NSW) 70% 70%
Cumberland (NSW) 66% 66%
Strathfield (NSW) 66% 66%
Greater Dandenong (VIC) 65% 65%
Burwood (NSW) 63% 63%
Canterbury-Bankstown (NSW) 59% 59%
Brimbank (VIC) 58% 58%
Parramatta (NSW) 57% 57%
Liverpool (NSW) 54% 54%
Georges River (NSW) 53% 53%

Read our Blog

Hong Kong’s neon signs might be fading but not my memory of them…

IDENTITY Communications might be the intelligent multicultural marketing agency, but our team also has heart. As Hong Kong's neon lights fade, Brenda Leung, IDENTITY's Insights Manager reflects on her childhood memories of the Pearl of the Orient. One of my most vivid...

What the 2021 Census means for marketers

AdNews, 4 July 2022 We all live in our own bubble with like-minded friends and familiar work colleagues – COVID lockdowns and travel restrictions have probably made the bubble tighter. But how can we market to Australians if we don’t know who they are beyond our...

SunRice brings cultures together in Chinese New Year campaign

Mumbrella, 5 February 2019 SunRice has launched a new campaign which attempts to bring different cultures together over rice. The ad, which has been created for Chinese New Year, features a new migrant family hosting their neighbours for dinner. The long silence is...

SunRice breaks stereotypes with Chinese New Year campaign via Identity Communications

Campaign Brief, 4 February 2019 SunRice is celebrating Chinese New Year with a campaign via Identity Communications, Sydney, featuring an Asian-Australian family. SunRice is launching a national campaign depicting a new-migrant experience - hosting their Australian...

How Lunar New Year Became A Commercial Event In The West

This article by Thang Ngo was first published on SBS World News. Major Western companies - from the big banks and supermarket chains, to department stores and luxury cosmetic brands - are splashing out on Lunar New Year campaigns. And the budgets are only going to get...

Bennelong By-Election and the “Chinese vote”

China has exploded as a by-election issue in Bennelong. How much will it affect Saturday's result? IDENTITY Communications reckons it's more nuanced than the current commentary. The Liberal Party could suffer in Bennelong as a result of the Turnbull government’s...

Top 5 Tips for Marketers during Chinese New Year 2019

The Lunar New Year is celebrated by almost 1.5 million people in Australia. IDENTITY Communications, Australia's largest multicultural marketing agency has 5 tips for marketers looking to cash in. The Year of the Pig starts on Tuesday, 5 February 2019. Get ready for a...

Go beyond cliches and go places

If this story resonates with you, I think you have a career with Identity Communications - the intelligent multicultural marketing agency. Read on and you'll see what I mean... Over six years ago, way before Gangnam Style, I thought Australia needed an Asian pop music...

Top 10 Languages In Australia 2016

Ahead of Tuesday's 2016 Census stage one release, Cadreon and IDENTITY Communications have collaborated to predict Australia's total population and the top 10 languages, other than English, spoken in the country. How close will we get to #Census2016 figures? The...

702 ABC Sydney Radio Cabramatta Outside Broadcast

Live radio with 702 ABC Sydney's Simon Marnie. Live radio can be nerve racking as Thang Ngo from IDENTITY found out. I had the awesome opportunity of co-hosting 702 ABC Sydney Weekends with the lovely Simon Marnie last Saturday for their outside broadcast in...