At IDENTITY Communications, we are the best at Chinese Marketing. But we’re more than a Chinese Marketing Agency.
We’ll help you:
1. Gain key insights;
2. Devise strategy; and
3. Execute campaigns that resonate with your target multicultural audience.
Enter your details and we’ll contact you to discuss how we can help grow your business →
MARKET TO CHINESE CUSTOMERS
WHY CHINESE MARKETING?
- There are almost 1 million Chinese Speakers in Australia.
- While the total Australian population has increased by 8.8% since the 2011 Census, Mandarin speakers have increased by 77%, and people born in China by 60%.
- WeChat is China’s most popular social media platform but its usage is not limited geographically to China. Popular Sydney-based WeChat accounts could have over 400,000 followers.
If your business is not tapping into the Chinese speaking market, you are missing a HUGE opportunity for growth.
You won’t see any anecdotal assumptions here.
In addition to standard industry tools such as Roy Morgan, we use learnings from past campaigns and proprietary IDENTITY tools such as DIMPLE.
The Insights help us to form the campaign Platform – a clear expression of the key problem to be addressed – which is tested using INFORM!, our multicultural community panel.
The final Strategy is a comprehensive plan to deliver on the Platform, with recommended campaign initiatives, timings, budgets and measures of success.
DATA FUELS OUR STRATEGY
WE’RE THE BEST IN THE BUSINESS
When we get a brief, we don’t automatically respond with a media schedule. That’s just not strategic (nor intelligent). And when it gets to a media schedule, it won’t just be ethnic print/radio or a couple of sponsored WeChat posts from the same accounts.
When it comes to making it happen, no other multicultural marketing agency can access the range of communication services expertise available to IDENTITY – from digital, social media, mobile and apps, in addition to traditional TV, print and radio. Advertising in Chinese, and to Chinese customers is our lifeblood.
Beyond advertising, we’re clever at publicity, production of creative and native content, activating community events and festivals, too.
It helps that we’re part of IPG Mediabrands, a communications group which includes some of Australia’s smartest and most awarded agencies, including UM, Initiative, Reprise and Cadreon.