Infographic: The Chinese Community In Australia

The size of the Chinese community in Australia

It seems like every marketer is interested in the Chinese community. That’s probably because, apart from English (naturally), Mandarin is now the most spoken language in Australia (overtaking Italian since the 2011 Census). When we combine all Chinese languages; Mandarin, Cantonese, Hakka, Teo Cheo and more, the total Chinese speaking population in Australia is around 650,000. 

And this audience spends. In addition to normal expenditure to set up a new life in Australia, this group includes a significant number of high value consumers as evidenced by house purchase, luxury labels and luxury cars etc. So it’s not surprising we’ve seen a spike in interest from existing and new clients in multicultural marketing (or as some clients still call it, ethnic marketing).

Given the last Census was in 2011, IDENTITY used migration figures from the Department of Immigration and Border Protection and forecast natural attrition rate to project the Chinese speaking population to June 2016 (it will be interesting to see how close our estimate is to the 2016 Census figure when it’s released on 27 June).

International Student data is sourced from the Department of Education and Training, Tourism data from Tourism Australia.

IDENTITY Communications is a strategy led, award-winning multicultural marketing agency. We are part of the global IPG Mediabrands group. If you find this information useful, please consider following us for more updates:

NB: Infographic revised 19 April 2017.

thangngo

Recent Posts

Diverse Australia: Why it heralds the end of multicultural marketing

WARC, 27 July 2022 With the 2021 Australian Census revealing the significant increase in the…

2 years ago

Office of Responsible Gambling releases multilingual ‘Number that Changed My Life’ campaign

Mumbrella, 22 July 2022 The Office of Responsible Gambling has rolled out the ‘Number that…

2 years ago

Identity Communcations Announces Kimberly Stafford as Business Director

B&T, 8 July 2022 UM’s multicultural marketing agency, Identity Communications, today announces the appointment of…

2 years ago

What the 2021 Census means for marketers

AdNews, 4 July 2022 We all live in our own bubble with like-minded friends and…

2 years ago

COVID Commentary – Thang Ngo, Identity Communications

AdNews, 1 September 2021 Industry figures are leading the way in getting vaccinated against COVID-19,…

2 years ago