Mr Ngo said the number of paid Chinese publications was down to fewer than 35, from almost 90 a decade…
Just using red and gold colours or number 8’s in creative to target Chinese consumers doesn’t cut-through anymore.
If this story resonates with you, I think you have a career with Identity Communications - the intelligent multicultural marketing…
Key multicultural stats for NSW from the 2016 Census. NSW is one of Australia’s most culturally diverse states where one…
Justified criticism about the lack of diversity is good. We think providing positive solutions is better. Rightly, the lack of…
IDENTITY Communications are predicting the multicultural marketing industry in Australia will change dramatically in 2017. Here's why. We're not talking…
Sydney Water has appointed Identity Communications to its panel of creative, design and multicultural agencies after a competitive tender. The…
IDENTITY multicultural marketing agency starts 2017 in winning style Only a few months after winning two AMMAs, IDENTITY Communications has…
Infographic: Given the last Census was in 2011, IDENTITY has projected the Chinese speaking population to June 2016. It seems…