Multicultural Marketing

Diverse Australia: Why it heralds the end of multicultural marketing

WARC, 27 July 2022 With the 2021 Australian Census revealing the significant increase in the immigrant population Down Under, Identity…

2 years ago

Office of Responsible Gambling releases multilingual ‘Number that Changed My Life’ campaign

Mumbrella, 22 July 2022 The Office of Responsible Gambling has rolled out the ‘Number that Changed My Life’ campaign to…

2 years ago

Identity Communcations Announces Kimberly Stafford as Business Director

B&T, 8 July 2022 UM’s multicultural marketing agency, Identity Communications, today announces the appointment of Kimberly Stafford (pictured, right) to…

2 years ago

What the 2021 Census means for marketers

AdNews, 4 July 2022 We all live in our own bubble with like-minded friends and familiar work colleagues – COVID…

2 years ago

COVID Commentary – Thang Ngo, Identity Communications

AdNews, 1 September 2021 Industry figures are leading the way in getting vaccinated against COVID-19, many of them announcing the…

2 years ago

Leading Chinese paper closes down

Mr Ngo said the number of paid Chinese publications was down to fewer than 35, from almost 90 a decade…

5 years ago

Why brands should embrace Lunar New Year.

This Saturday marks an important date for a large portion of consumers in Australia and around the globe. January 25…

5 years ago

Lunar New Year 2020. What. Why. How?

It’s the first day of the Lunar Calendar. Commonly known as Lunar New Year, Chinese New Year and Spring Festival.…

5 years ago