Culture

Hong Kong’s neon signs might be fading but not my memory of them…

IDENTITY Communications might be the intelligent multicultural marketing agency, but our team also has heart. As Hong Kong's neon lights…

6 years ago

English language proficiency as a criterion in audience selection

Audience size and English language proficiency are often the two most critical selection criteria for multicultural marketing campaigns. IDENTITY Communications,…

6 years ago

A Corporate Cultural And Food Experience

You can rack up big bucks on corporate entertainment, or stand out from the crowd and give them an rich…

7 years ago

Sydney’s Best Pho

We work hard and smart at IDENTITY multicultural marketing agency, but there's always time for food! IDENTITY's Thang Ngo writes…

8 years ago

Why We Might Be Eating Dumplings For Australia Day In The Future

This year's Australia Day lamb ad from the folks at Meat and Livestock Australia pushed up a lot of people's…

8 years ago

Traditional Chinese Vs Simplified Chinese: What’s The Difference?

This is one of the most common questions that clients ask us at IDENTITY Communications. We've put together a quick…

8 years ago

Should SBS Relocate To Parramatta?

Sugar-coat the defence of keeping services inside the echo chamber. The truth is the media live in an inner-city bubble.…

8 years ago

Reducing This One Factor Of Voting Could Lead To A Different Prime Minister

Informal votes should not be a third force in Australian politics - but they could change the result of the…

8 years ago

How We Should Be Calling Racism out: Radio 2SER

Should we be calling out racism? Thanks to social media these days, anyone with an opinion has a space to…

9 years ago