SunRice is celebrating Chinese New Year with a campaign via Identity Communications, Sydney, featuring an Asian-Australian family.
Just using red and gold colours or number 8’s in creative to target Chinese consumers doesn’t cut-through anymore.
Sean Zhu, Identity Communication's business analyst shines a spotlight on a potential audience that's worth $32b. If you’re a marketer,…
Tailoring your creative to specific multicultural audiences will deliver a 100% increase in engagement, says Thang Ngo. Marketers need to…
Just in time to welcome the Year of the Dog, Brenda Leung, Identity Communications Insights and Production Manager writes about…
Money talks! How these brands are cashing in on Chinese New Year. Even though the Lunar New Year is celebrated…
How to reach Chinese audience in Australia with WeChat Are you interested in Marketing to Chinese consumers? Nolan Yu, a former…
Infographic: Given the last Census was in 2011, IDENTITY has projected the Chinese speaking population to June 2016. It seems…
This is one of the most common questions that clients ask us at IDENTITY Communications. We've put together a quick…
This article by Thang Ngo was first published on SBS World News. Major Western companies - from the big banks…