New migrants are an immediate source of potential consumers for your brand. Brenda Leung, Identity Communications Insights and Production Manager…
Tailoring your creative to specific multicultural audiences will deliver a 100% increase in engagement, says Thang Ngo. Marketers need to…
Experience the joy of New Year all over again. Celebrate Thai, Lao, Khmer, Tamil new year in Sydney during April.
Just in time to welcome the Year of the Dog, Brenda Leung, Identity Communications Insights and Production Manager writes about…
Money talks! How these brands are cashing in on Chinese New Year. Even though the Lunar New Year is celebrated…
What creative should I use for my multicultural campaign? The answer is easy, and not easy. Identity Communications, the intelligent…
This year, Chinese New Year, Tet, Lunar New Year falls on Friday, 16 January 2018. There are at least 13 celebrations…
China has exploded as a by-election issue in Bennelong. How much will it affect Saturday's result? IDENTITY Communications reckons it's…
Key multicultural stats for NSW from the 2016 Census. NSW is one of Australia’s most culturally diverse states where one…
Key Victorian multicultural stats from the 2016 Census. IDENTITY Communications, the intelligent multicultural marketing agency has compiled key multicultural data…