This Saturday marks an important date for a large portion of consumers in Australia and around the globe. January 25…
It’s the first day of the Lunar Calendar. Commonly known as Lunar New Year, Chinese New Year and Spring Festival.…
Brands need to think more like the rat, and rely less on tired and ineffective stereotypes to reach Asian audiences.…
Fashion, cigars, watches and more. IDENTITY Communications previews just some limited edition Year of the Rat goodies.
What we learnt after a recent Chinese influencer drive day event.
The ad, which has been created for Chinese New Year, features a new migrant family hosting their neighbours for dinner.…