Sydney Water Appoints Identity Communications To Help It Connect With Multicultural Audiences

Campaign Brief, 8 March 2017

Sydney Water has appointed Identity Communications to its panel of creative, design and multicultural agencies after a competitive tender. The appointment is effective immediately.

Sydney Water is Australia’s largest water and wastewater provider, servicing almost five million people in Sydney, the Illawarra and Blue Mountains areas. Census statistics show that in Sydney one in three people speak a language other than English at home and Identity Communications’ key role will be supporting Sydney Water’s communications to its highly diverse customer base.

Identity Communications has been appointed to the multicultural agency roster, supporting the roll out of Sydney Water’s external communications program. A key focus will be to reinforce the high quality of Sydney’s water supplies delivered straight to people’s taps.

In appointing Identity Communications to its multicultural communications agency roster, Sydney Water was impressed with the agency’s digital communications and social media capabilities.

Part of the IPG Mediabrands group of businesses, Identity Communications will be working with other Mediabrands agencies to deliver a comprehensive communications program for Sydney Water. These agencies include data, technology and insights business Cadreon, socially-led marketing agency Society, as well as activations and brand experience agency Ensemble.

Says Thang Ngo, managing director, Identity Communications: “Multicultural audiences are highly digital, very mobile and have deep engagement with content that is relevant to them. This is an area where Identity works 24/7 and we are looking forward to our assignment with Sydney Water.”

Identity works with a range of government and commercial clients. In 2016 the agency’s work for Meat & Livestock Australia was recognised with two Australian Multicultural Marketing Awards for excellence in communications.