AdNews, 4 July 2022 We all live in our own bubble with like-minded friends and familiar work colleagues – COVID…
Mr Ngo said the number of paid Chinese publications was down to fewer than 35, from almost 90 a decade…
The ad, which has been created for Chinese New Year, features a new migrant family hosting their neighbours for dinner.…
Just using red and gold colours or number 8’s in creative to target Chinese consumers doesn’t cut-through anymore.
Audience size and English language proficiency are often the two most critical selection criteria for multicultural marketing campaigns. IDENTITY Communications,…
New migrants are an immediate source of potential consumers for your brand. Brenda Leung, Identity Communications Insights and Production Manager…
Money talks! How these brands are cashing in on Chinese New Year. Even though the Lunar New Year is celebrated…