marketing

Hong Kong’s neon signs might be fading but not my memory of them…

IDENTITY Communications might be the intelligent multicultural marketing agency, but our team also has heart. As Hong Kong's neon lights…

6 years ago

Ten things to consider when developing bespoke multicultural creative

Tailoring your creative to specific multicultural audiences will deliver a 100% increase in engagement, says Thang Ngo. Marketers need to…

7 years ago

NITV And IPG Mediabrands Announce Unique Indigenous Partnership

Justified criticism about the lack of diversity is good. We think providing positive solutions is better.  Rightly, the lack of…

8 years ago

How Lunar New Year Became A Commercial Event In The West

This article by Thang Ngo was first published on SBS World News. Major Western companies - from the big banks…

9 years ago