lunar new year

Brands cashing in on Year of the Rat, 2020.

Fashion, cigars, watches and more. IDENTITY Communications previews just some limited edition Year of the Rat goodies.

5 years ago

IPG’s Identity Breaks Stereotypes With SunRice Chinese New Year Campaign

Just using red and gold colours or number 8’s in creative to target Chinese consumers doesn’t cut-through anymore.

6 years ago

Lunar New Year Gifting

Just in time to welcome the Year of the Dog, Brenda Leung, Identity Communications Insights and Production Manager writes about…

7 years ago

A complete list of Lunar New Year Festivals in Sydney 2018

This year, Chinese New Year, Tet, Lunar New Year falls on Friday, 16 January 2018. There are at least 13 celebrations…

7 years ago

Why We Might Be Eating Dumplings For Australia Day In The Future

This year's Australia Day lamb ad from the folks at Meat and Livestock Australia pushed up a lot of people's…

8 years ago

How Lunar New Year Became A Commercial Event In The West

This article by Thang Ngo was first published on SBS World News. Major Western companies - from the big banks…

9 years ago