Fashion, cigars, watches and more. IDENTITY Communications previews just some limited edition Year of the Rat goodies.
The ad, which has been created for Chinese New Year, features a new migrant family hosting their neighbours for dinner.…
Just using red and gold colours or number 8’s in creative to target Chinese consumers doesn’t cut-through anymore.
Just in time to welcome the Year of the Dog, Brenda Leung, Identity Communications Insights and Production Manager writes about…
This year, Chinese New Year, Tet, Lunar New Year falls on Friday, 16 January 2018. There are at least 13 celebrations…