chinese new year

Brands cashing in on Year of the Rat, 2020.

Fashion, cigars, watches and more. IDENTITY Communications previews just some limited edition Year of the Rat goodies.

5 years ago

SunRice brings cultures together in Chinese New Year campaign

The ad, which has been created for Chinese New Year, features a new migrant family hosting their neighbours for dinner.…

6 years ago

IPG’s Identity Breaks Stereotypes With SunRice Chinese New Year Campaign

Just using red and gold colours or number 8’s in creative to target Chinese consumers doesn’t cut-through anymore.

6 years ago

Lunar New Year Gifting

Just in time to welcome the Year of the Dog, Brenda Leung, Identity Communications Insights and Production Manager writes about…

7 years ago

A complete list of Lunar New Year Festivals in Sydney 2018

This year, Chinese New Year, Tet, Lunar New Year falls on Friday, 16 January 2018. There are at least 13 celebrations…

7 years ago