Brands need to think more like the rat, and rely less on tired and ineffective stereotypes to reach Asian audiences.…
Fashion, cigars, watches and more. IDENTITY Communications previews just some limited edition Year of the Rat goodies.
What we learnt after a recent Chinese influencer drive day event.
SunRice is celebrating Chinese New Year with a campaign via Identity Communications, Sydney, featuring an Asian-Australian family.
Just using red and gold colours or number 8’s in creative to target Chinese consumers doesn’t cut-through anymore.
The Lunar New Year is celebrated by almost 1.5 million people in Australia. IDENTITY Communications, Australia's largest multicultural marketing agency…