WARC, 27 July 2022 With the 2021 Australian Census revealing the significant increase in the immigrant population Down Under, Identity Communications’ Thang Ngo says marketers now need to consider diverse audiences as part of their mainstream campaign. Young. Diverse....
Mumbrella, 22 July 2022 The Office of Responsible Gambling has rolled out the ‘Number that Changed My Life’ campaign to raise awareness of the signs of gambling-related harm and the support available for culturally and linguistically diverse audiences. “Gambling is an...
B&T, 8 July 2022 UM’s multicultural marketing agency, Identity Communications, today announces the appointment of Kimberly Stafford (pictured, right) to the newly created role of Business Director to co-lead the agency alongside strategist Thang Ngo (pictured,...
AdNews, 4 July 2022 We all live in our own bubble with like-minded friends and familiar work colleagues – COVID lockdowns and travel restrictions have probably made the bubble tighter. But how can we market to Australians if we don’t know who they are beyond our...
AdNews, 1 September 2021 Industry figures are leading the way in getting vaccinated against COVID-19, many of them announcing the occasion of double vax via social media. AdNews asked them about their motivation and experiences. Thang Ngo, MD, Identity Communications:...
Adnews, 15 June 2021 The NSW Government's Office of Responsible Gambling has launched a new campaign, Number that Changed My Life, targeting cultuarally and linguistically diverse (CALD) audiences. The campaign came to life after a program of in-depth research and...
The Victorian government will implement additional COVID-19 restrictions for 10 hotspot postcodes in Melbourne from 11.59pm tonight. These restrictions wil apply to the following postcodes: 3038: Keilor Downs, Keilor Lodge, Taylors Lakes, Watergardens3021: Albanvale,...
Created by Identity Communications, thje campaign includes four pieces of content produced in partnership with NITV.
Indigenous NRL greats share tips for physical and mental wellbeing in NSW Government campaign.
Mr Ngo said the number of paid Chinese publications was down to fewer than 35, from almost 90 a decade ago.