SunRice is celebrating Chinese New Year with a campaign via Identity Communications, Sydney, featuring an Asian-Australian family.
Just using red and gold colours or number 8’s in creative to target Chinese consumers doesn’t cut-through anymore.
The Lunar New Year is celebrated by almost 1.5 million people in Australia. IDENTITY Communications, Australia's largest multicultural marketing agency…
Sean Zhu, Identity Communication's business analyst shines a spotlight on a potential audience that's worth $32b. If you’re a marketer,…
IDENTITY Communications might be the intelligent multicultural marketing agency, but our team also has heart. As Hong Kong's neon lights…
Audience size and English language proficiency are often the two most critical selection criteria for multicultural marketing campaigns. IDENTITY Communications,…
IDENTITY Communications, the intelligent multicultural marketing agency takes a quick look at the cultural diversity in these electorates. July 28…
If this story resonates with you, I think you have a career with Identity Communications - the intelligent multicultural marketing…