Multicultural Marketing

COVID Commentary – Thang Ngo, Identity Communications

AdNews, 1 September 2021

Industry figures are leading the way in getting vaccinated against COVID-19, many of them announcing the occasion of double vax via social media. AdNews asked them about their motivation and experiences.

Thang Ngo, MD, Identity Communications:

I live in the Fairfield LGA hotspot. The threat of COVID-19 is real. We’ve been in lockdown since July. The 9pm curfew started this week.

No other community feels the strain of COVID as much as the people of south-west Sydney. Fairfield is one of the most culturally diverse council areas in Australia, where seven in 10 speak a language other than English at home.

We’re a tight-knit community. Under lockdown, we can’t visit loved ones, celebrate festivals or attend religious gatherings. Many humble ma-and-pa businesses are suffering. Dong Son, a Cambodian-Chinese eatery that’s been in Cabramatta for four decades has closed temporarily during. No one knows if it will come back.

Vaccination is the only way we can turn the tide and go back to normal.

thangngo

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