The team at IDENTITY Communications, Australia’s largest multicultural marketing agency, has a few delicious suggestions for a lucky Year of the Pig in 2019.
the most important festival across Asia, Lunar New Year is celebrated in China, Hong Kong, Singapore, Taiwan, Vietnam, Korea and thanks to the large Chinese diaspora, just about any Chinatown across the globe.
It’s a week-long public holiday in In China, when people head back to their home town to celebrate with family and friends, sparking the largest annual mass migration on Earth, some 385 million Chinese are expected travel during this period (below: image credit IBTimes UK).
The festival has many names, Chinese New Year, Lunar New Year, Spring Festival and Tet (Vietnam). Based on the lunar calendar, new year falls on a different day each year. The coming Year of the Pig starts on Tuesday, 5 February 2019.
Naturally, the New Year is about family and looking forward. It can be a time of great superstition, people act, eat and observe traditions to maximise luck, personally and professionally, for the coming year. Dragon and lion dancing and fire crackers are popular for a good reason – the noise and vigorous movement are intended to ward off evil and bad luck.
Anything that happens during the first days of the new year will be repeated for the rest of the year. So naturally, the house is spotless before the first day of the year, quarrelling is avoided and given of gifts including money in red packets to younger generations is encouraged.
Everyone wants good luck in the new year in the three main areas of health, wealth and happiness – a common greeting for the New Year.
LUNAR OR CHINESE NEW YEAR GREETINGS
FOOD TO BRING GOOD LUCK IN THE LUNAR NEW YEAR
For good luck in the new year, maybe you should try these 8 lucky foods:
Wishing you a happy and successful Year of the Pig from the IDENTITY Communications team.
WARC, 27 July 2022 With the 2021 Australian Census revealing the significant increase in the…
Mumbrella, 22 July 2022 The Office of Responsible Gambling has rolled out the ‘Number that…
B&T, 8 July 2022 UM’s multicultural marketing agency, Identity Communications, today announces the appointment of…
AdNews, 4 July 2022 We all live in our own bubble with like-minded friends and…
AdNews, 1 September 2021 Industry figures are leading the way in getting vaccinated against COVID-19,…