IDENTITY COMMUNICATIONS

Australia's Largest Diverse Marketing Agency

Top Languages Spoken in Australia

More than 5.5 million people in Australia speak a language other than English at home according to the 2021 Census. This is an increase of almost 800,000 compared to the 2016 Census. The top six languages spoken in Australia are shown below.

Mandarin

Cantonese

Arabic

Punjabi

Vietnamese

Greek

IDENTITY. Building social cohesion and unlocking the value of Australia's diversity.

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IDENTITY WINS 2021 PMCA – Outstanding Campaign of the Year.

A campaign to inform new new migrants about of Tax and Super in Australia wins top awards at PMCA (NSW Premier’s Multicultural Communications Awards). The campaign won the Business Campaign of the Year and impressed the judges so much that they also created a new category, awarding the campaign the Judge’s Choice – Outstanding Campaign of the Year. The Awards were given to ATO, UM and IDENTITY Communications.

The PMCAs is a national award that recognises best practice in multicultural marketing and media.

One in three people in Sydney speak a language other than English at home.

The top 10 languages (other than English) spoken in Sydney account for almost 3 in 5 of the non-English speaking population.

Seven in 10 residents in the Fairfield local government area speak a language other than English.

The increase in Punjabi speakers between 2016 and 2021. Punjabi is now the 5th most spoken language other than English in Australia.

Top 10 Local Government Areas ranked by percentage of the population who speak a language other than English at home.

Fairfield (NSW) 70% 70%
Cumberland (NSW) 66% 66%
Strathfield (NSW) 66% 66%
Greater Dandenong (VIC) 65% 65%
Burwood (NSW) 63% 63%
Canterbury-Bankstown (NSW) 59% 59%
Brimbank (VIC) 58% 58%
Parramatta (NSW) 57% 57%
Liverpool (NSW) 54% 54%
Georges River (NSW) 53% 53%

Read our Blog

SunRice and Identity win NSW Premier’s award for multicultural communications

AdNews, 6 December 2019 SunRice and Identity, a division of IPG Mediabrands, have won the Business Campaign of the Year at the 2019 NSW Premier's Multicultural Communications Awards. The campaign challenged stereotypes because it didn’t feature the usual cultural...

702 ABC Sydney Radio Cabramatta Outside Broadcast

Live radio with 702 ABC Sydney's Simon Marnie. Live radio can be nerve racking as Thang Ngo from IDENTITY found out. I had the awesome opportunity of co-hosting 702 ABC Sydney Weekends with the lovely Simon Marnie last Saturday for their outside broadcast in...

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Just in time to welcome the Year of the Dog, Brenda Leung, Identity Communications Insights and Production Manager writes about New Year gift giving. Gift giving plays an important role in Asian culture, especially during cultural festivals and special occasions. The...

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COVID Commentary – Thang Ngo, Identity Communications

AdNews, 1 September 2021 Industry figures are leading the way in getting vaccinated against COVID-19, many of them announcing the occasion of double vax via social media. AdNews asked them about their motivation and experiences. Thang Ngo, MD, Identity Communications:...

Don’t try to out-Chinese the Chinese…

OPINION: Don’t try to out-Chinese the Chinese in your Lunar New Year advertising. You’ll lose. Mumbrella, 20 January 2020. By Thang Ngo Let’s play a drinking game. Scull a shot glass of Moutai every time you see any of these Chinese icons used in Chinese New Year...

Infographic: The Chinese Community In Australia

The size of the Chinese community in Australia It seems like every marketer is interested in the Chinese community. That's probably because, apart from English (naturally), Mandarin is now the most spoken language in Australia (overtaking Italian since the 2011...

How We Should Be Calling Racism out: Radio 2SER

Should we be calling out racism? Thanks to social media these days, anyone with an opinion has a space to express it. No topic is too taboo, and there's nothing really there to censor what is said online. When people are talking about sensitive topics like racism,...

Top Languages Spoken in Victoria

Key Victorian multicultural stats from the 2016 Census. IDENTITY Communications, the intelligent multicultural marketing agency has compiled key multicultural data from the latest Census: Top languages spoken in Victoria, including those with low English language...